TAVAT Eyewear SoupCan
While TAVAT's Designer, Norm was visiting a friend in Arizona, who constructs and races planes, he noticed an old poster on a hangar wall, advertising a group of crop sprayers, back in the '30s, who got together on weekends to give airshows, calling themselves 'The Flying Burritos'. Seeing their crude goggles, Norm imagined that they were cut out of soup cans and immediately came up with the idea, which after a great deal of study resulted in a completely new way of making frames.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
There are several unique details found throughout each frame. We present a new 'sandwich' frame construction, ultra scratched surfaces that are hand finished, a rimlock Closing with Watch Crown Mechanism and each frame is finished in 2 Versions: One as All Metal and another as a Combination of Acetate and Metal.
OPERATION / FLOW / INTERACTION:
SoupCan is a sunglass or optical frame. It’s within the design that transforms.
In a day and age where everything in our eyewear industry is just a fusion of something already done, it's very hard to be 'different';. With SoupCan, we are showcasing a new way of manufacturing eyewear and proposing a new way of looking at eyewear. It's bold, industrial, fashionable, surprisingly wearable and still very functional. There are a lot of functional elements taken into consideration so an optician is able to dispense this frame for the end user to wear.
PROJECT DURATION AND LOCATION:
The designs were first put down on paper in November 2000 in Pasadena, California and we finished with the first Collection in March 2015 in Cavaso del Tomba, Italy. We exhibited for the first time at MIDO in March 2015.
PRODUCTION / REALIZATION TECHNOLOGY:
The SoupCan Collection illustrates a new way of making frames. Most frames are given their shape from a 'cutting' from a flat surface, say sheet metal or acetate. Our SoupCan frames are actually constructed from several parts, which have been intricately put together by hand. Each piece has its unique mold that we have developed and these are responsible for the eye shape. Everything is made from alpaca and we offer two versions, one all metal and another one where we pop the groove out and insert acetate eye rims.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Each frame has it's own unique measurements -
Pantos in all Metal: 49 Box 23 148
Pantos in Combination: 47 Box 25 148
Eyewear, Sunglasses, Optical Frames, TAVAT, SoupCan, Art Center College of Design, Made in Italy, Melanin Lenses
There were several types of research we had to do in order to realize this project. There was the research of manufacturers who had the ability, dedication and willingness. The research of materials which affects the construction of the frame, and since each part is unique, there was the research of using the same elements to create different shapes. We also have to ensure that our frames pass the norms and are certified.
As you can see from the "project duration" there are several years between the original design sketches and the launch. There simply wasn't anyone who wanted to help us realize this project on the manufacturing side. We visited several factories from Italy to Japan to explore the development. Finally, we found the right Project Manager who was able to realize the original designs into perfect technical drawings and work very closely with a small manufacturer in Italy.
TEAM MEMBERS (7) :
Norman Schureman, Ian Jeremy Baines, Romano Fontana , Luigi Da Rin, Roberto Da Rin, Roberta Baines and
Image #1 - # 5: Riccardo Perin, TAVAT Graphic Team, 2015.
Video Credits: Julien Joud / Interaxion.tv & Pacome Allouis
TAVAT Name and Logo: Copyrighted by WWO, 2008.