War on Drugo Short Film by Gabriel Nóbrega

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DESIGN DETAILS
DESIGN NAME:
War on Drugo

PRIMARY FUNCTION:
Short Film

INSPIRATION:
-

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Drugo is a short animated film that offers an allegorical take on 40 years of worldwide “war on drugs”. The spot is part of an international campaign launched by The Global Commission on Drug Policy, which aims to foster a broader discussion about drug policy reform.

OPERATION / FLOW / INTERACTION:
Created as an online project, it is available on the Global Commission of Drug Policy's website and YouTube channel.

PROJECT DURATION AND LOCATION:
The first meetings started on October 2013. The animation started on the beginning of 2014 and the final delivery happened on August 2104 when, on the 25th, the short film was projected on a special session on Mube Auditorium in São Paulo - Brazil.

FITS BEST INTO CATEGORY:
Movie and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
To reinforce the folkloric tenor of the script, Gabriel Nóbrega chose to produce the spot entirely in stop-motion animation, using hinged cardboard puppets and miniature sets. Most of the artwork was printed and glued onto pieces of laser-cut MDF, while some settings were hand-painted or created with mixed materials, like actual tree bark for the foreground trees in the forest. Practical animation effects were used as much as possible throughout the film to ensure its ingenuously handmade character – for example, fire and smoke were created by filming pieces of cloth inside a water tank over green screen. Digital software was used only to animate a couple of individual elements and on final compositing. Both agency and production company wanted the video to have a very cinematic feel, so the Lobo team decided to shoot it at 24 fps, with many complex camera moves in order to create an immersive experience for the viewer. All that called for more production time and a team of highly skilled, experienced animators. At the end the animation process alone took 7 months, with a team of 60+ people, using 13 scenarios and 310 characters, of which 83 were articulated and animated frame by frame. 31,200 pictures were taken during the process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Delivered in high definition digital video file, the short has 3 minutes and 21 seconds.

TAGS:
stop motion, drugo, short film, brazil, vetor zero, gabriel nobrega

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2015-05-27 15:59:54

TEAM MEMBERS (4) :
Director: Gabriel Nóbrega, Lead Animator: D. Lee Peffer II, Head of Scenic Art: Fabiana Fukui and Production Designer: Diego Coutinho

IMAGE CREDITS:
-

Visit the following page to learn more: http://www.vetorzero.com.br/en/project/14-drugo
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CLIENT/STUDIO/BRAND DETAILS
NAME:
AlmapBBDO

PROFILE:
Part of the BBDO agency group, Almap is located in São Paulo, Brazil.

NOMINATION DETAILS

War On Drugo Short Film by Gabriel Nóbrega is a Nominee in Movie and Animation Design Category.

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AWARD DETAILS

War On Drugo Short Film by Gabriel Nóbrega is Winner in Movie and Animation Design Category, 2015 - 2016.



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