Lipton Pandora Packaging by Lipton & Amcor LATAM |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lipton Pandora PRIMARY FUNCTION: Packaging INSPIRATION: The design for Pandora's body stems from the shape of the tea leaf. Each individual grip is molded to follow the tip of a leaf while the inset of the panel is then formed by the central vain of the leaf. This subtle shape allows for elegant twisting surfaces that wrap around the body of the grip. The hour glass shape provides a soft feminine character to the container as it slims through the waist lifting your eye to the label. The bright and colorful character of the label pops against the tea product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design of Pandora maximizes the use of its own light weighting in the structure itself (the 500ml version coming in at 22grams, making it one of the lightest weight commercialized hot fill containers in the world). It is an exceptionally rigid plastic container despite its light weight. The patented VAB base helps to keep the rigidity and absorb the vacuum created from hot fill products. The curved panels form to the hand comfortable providing firm tactile feedback for the consumer. OPERATION / FLOW / INTERACTION: In order to absorb the necessary vacuum attributed to the hot-fill process of packaging, Pandora was crafted with a specialized base and body panels. This base functions as a diaphragm that flexes as it product cools. The body panels not only provide the container rigidity despite the limited amount of material, they also function as an ergonomic grip for the consumer that is both visually stimulating and to the touch. PROJECT DURATION AND LOCATION: Project launched to the commercial marketplace in El Salvador in 2014 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This package, designed for the Lipton Tea brand in Latin America, weighs 22 grams, and this new bottle is unique in how it affects the fillers and the environment. It utilizes a mono-material closure made of PP and no longer needs a liner making it easier on the recycling stream. With 30 percent less PET, Pandora’s is a cost-effective, eco-friendly lightweight package. SPECIFICATIONS / TECHNICAL PROPERTIES: 66mm x 215mm, PET plastic container with 33mm Finish, VAB Base, and Panel Grip Technology TAGS: Packaging, Tea, Amcor, Lipton, Pandora, Hot Fill, Lightweight, PET, 33mm, Bericap, Beverage, Design, Innovation, Plastic, Bottle, VAB Base, RESEARCH ABSTRACT: Extensive research was done to improve the functionality of the packaging from Ergonomic studies, FEA Analysis, to pallet optimization. A thorough user interaction study was conducted to streamline the containers gripability, panel styling was needed to create a iconic package. CHALLENGE: As part of its sustainability and productivity goals Amcor started to design and develop the lightest weight hot fill containers to date. The goal was to develop extreme lightweight containers that would minimize the cost differentiation between aseptic fill and hot fill. In order to achieve the lightweighting targets proprietary technologies were employed in the development of a truly world class product. ADDED DATE: 2015-03-09 14:28:30 TEAM MEMBERS (5) : Designer: Jeff Klok, Amcor LATAM, , Design Group Lead: Carlos Londono, Amcor LATAM, , Project Engineer: Brian Pieszchala, Amcor LATAM, , Sr. Technical Manager: Christopher Labombarbe, Amcor LATAM, Sr. Packaging and Global Director Packaging: Pat Finlay, PepsiCo Lipton Partnerships IMAGE CREDITS: Image #1: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #2: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #3: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #4: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer Image #5: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lipton & Amcor PROFILE: Amcor Rigid Plastics Latin American Region office is near Miami and focuses on customers throughout the Latin American region. The Amcor Design Studio develops packaging for the food, beverage, spirits and personal care markets across the globe. As a design studio we are a group of designers who have a passion for what we do with a variety of backgrounds -from automotive and furniture design, to branding and interior design. We are a team that has worked tirelessly to redefine the expectations of a supplier-based design firm and to bring award winning designs to our customers. |
| AWARD DETAILS | |
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Lipton Pandora Packaging by Lipton & Amcor Latam is Winner in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Lipton & Amcor LATAM. · Click here to register inorder to view the profile and other works by Lipton & Amcor LATAM. |
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