Lipton Pandora Packaging by Lipton & Amcor LATAM

Home > Winners > #40675


DESIGN DETAILS
DESIGN NAME:
Lipton Pandora

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The design for Pandora's body stems from the shape of the tea leaf. Each individual grip is molded to follow the tip of a leaf while the inset of the panel is then formed by the central vain of the leaf. This subtle shape allows for elegant twisting surfaces that wrap around the body of the grip. The hour glass shape provides a soft feminine character to the container as it slims through the waist lifting your eye to the label. The bright and colorful character of the label pops against the tea product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of Pandora maximizes the use of its own light weighting in the structure itself (the 500ml version coming in at 22grams, making it one of the lightest weight commercialized hot fill containers in the world). It is an exceptionally rigid plastic container despite its light weight. The patented VAB base helps to keep the rigidity and absorb the vacuum created from hot fill products. The curved panels form to the hand comfortable providing firm tactile feedback for the consumer.

OPERATION / FLOW / INTERACTION:
In order to absorb the necessary vacuum attributed to the hot-fill process of packaging, Pandora was crafted with a specialized base and body panels. This base functions as a diaphragm that flexes as it product cools. The body panels not only provide the container rigidity despite the limited amount of material, they also function as an ergonomic grip for the consumer that is both visually stimulating and to the touch.

PROJECT DURATION AND LOCATION:
Project launched to the commercial marketplace in El Salvador in 2014

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This package, designed for the Lipton Tea brand in Latin America, weighs 22 grams, and this new bottle is unique in how it affects the fillers and the environment. It utilizes a mono-material closure made of PP and no longer needs a liner making it easier on the recycling stream. With 30 percent less PET, Pandora’s is a cost-effective, eco-friendly lightweight package.

SPECIFICATIONS / TECHNICAL PROPERTIES:
66mm x 215mm, PET plastic container with 33mm Finish, VAB Base, and Panel Grip Technology

TAGS:
Packaging, Tea, Amcor, Lipton, Pandora, Hot Fill, Lightweight, PET, 33mm, Bericap, Beverage, Design, Innovation, Plastic, Bottle, VAB Base,

RESEARCH ABSTRACT:
Extensive research was done to improve the functionality of the packaging from Ergonomic studies, FEA Analysis, to pallet optimization. A thorough user interaction study was conducted to streamline the containers gripability, panel styling was needed to create a iconic package.

CHALLENGE:
As part of its sustainability and productivity goals Amcor started to design and develop the lightest weight hot fill containers to date. The goal was to develop extreme lightweight containers that would minimize the cost differentiation between aseptic fill and hot fill. In order to achieve the lightweighting targets proprietary technologies were employed in the development of a truly world class product.

ADDED DATE:
2015-03-09 14:28:30

TEAM MEMBERS (5) :
Designer: Jeff Klok, Amcor LATAM, , Design Group Lead: Carlos Londono, Amcor LATAM, , Project Engineer: Brian Pieszchala, Amcor LATAM, , Sr. Technical Manager: Christopher Labombarbe, Amcor LATAM, Sr. Packaging and Global Director Packaging: Pat Finlay, PepsiCo Lipton Partnerships

IMAGE CREDITS:
Image #1: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer
Image #2: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer
Image #3: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer
Image #4: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer
Image #5: Jeff Klok/Photographer/Amcor LATAM Design/ Sr. Industrial Designer

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Lipton & Amcor

PROFILE:
Amcor Rigid Plastics Latin American Region office is near Miami and focuses on customers throughout the Latin American region. The Amcor Design Studio develops packaging for the food, beverage, spirits and personal care markets across the globe. As a design studio we are a group of designers who have a passion for what we do with a variety of backgrounds -from automotive and furniture design, to branding and interior design. We are a team that has worked tirelessly to redefine the expectations of a supplier-based design firm and to bring award winning designs to our customers.

NOMINATION DETAILS

Lipton Pandora Packaging by Lipton & Amcor Latam is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Lipton & Amcor LATAM when results are announced.
AWARD DETAILS

Lipton Pandora Packaging by Lipton & Amcor Latam is Winner in Packaging Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Lipton & Amcor LATAM.

· Click here to register inorder to view the profile and other works by Lipton & Amcor LATAM.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Lipton & Amcor Latam's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Lipton Pandora Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Lipton & Amcor Latam, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |