Rice Home Fast Food Restaurant by AS Design Four Lau and Sam Sum

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DESIGN DETAILS
DESIGN NAME:
Rice Home

PRIMARY FUNCTION:
Fast Food Restaurant

INSPIRATION:
Playful Honeycomb

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Located in Guangzhou City, China, "Rice Home", a newly launched premium casual dining brand originated from Hong Kong, paid attention to the pursuit of superior rice quality, attentive and dedicated service, elegant and clean dining environment, emphasizing on unique and contemporary recipes, creatively blended modern and innovative food made with rice with diversification to meet the young and trendy customers’ needs, to pursue new stimulus from their dishes to interior design with style, highlighting and showing the charm of cosmopolitan in new era. Irregular hexagons give customers the sense of dynamic, and also enhance spatial layering at the shop front, where 3-dimensional black hexagons are surrounded by the inner and outer increasing contrast in colors, which made the indoor dining space particularly warm.

OPERATION / FLOW / INTERACTION:
The bowl-shaped sculptures at the curved wall create visual sense of food aroma and arouse appetite. The yellow spheres are symbolic of certain food elements / particles; it connect to the TVs are used to promote new food product. The food menus are demonstrated by TV to achieve the high-tech effect. Designers hope to use simple elements to create space diversity, activating the imagination and expectations of this casual dining brand. Interior walls were decorated with light-colored hexagons and black background, completely desalinated a huge wall, prompting a sense of space to an infinite extension. The 3-dimensional hexagons at the ceiling is to connect indoor and outdoor, with bright yellow and lighting effects that injects a huge 3-dimensional sense of tension into the small space and also hides all of the air conditioning.

PROJECT DURATION AND LOCATION:
The project completed in Apr 2013 in Hong Kong.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main materials: Powder coating metal, plastic laminate, tempered glass, stainless steel, tiles

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area :117 SQM Seating accommodation: 44 Seats

TAGS:
Rice Home, Fast Food Restaurant, Guangzhou, AS design service ltd, Four Lau, Sam Sum

RESEARCH ABSTRACT:
The Designers tried to get customers to have a visual impact and experience on this new casual dining brand, to expand the fun and design possibilities, but also to break the whole dull and boring culture of the industry.

CHALLENGE:
Designers used the shortest time to complete the design concept. The design language is for young people to understand - “Hexagon & Bright Yellow" as a symbol, which is easy to think of beehive in nature. Designers distributed this natural structure in every corner, represents a dynamic "Home / Living space" and young & dynamic image of the brand, with the meaning of being hard working to delve into new food products.

ADDED DATE:
2015-03-04 07:30:06

TEAM MEMBERS (1) :
Four Lau (Creative Director) , Sam Sum (Art Director) and Ka Him (Assistant Interior Designer)

IMAGE CREDITS:
Sing Studio by Sum Sing

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Rice Home

PROFILE:
Located in Guangzhou City, China, "Rice Home", a newly launched premium casual dining brand originated from Hong Kong, paid attention to the pursuit of superior rice quality, attentive and dedicated service, elegant and clean dining environment, emphasizing on unique and contemporary recipes, creatively blended modern and innovative food made with rice with diversification to meet the young and trendy customers’ needs, to pursue new stimulus from their dishes to interior design with style, highlighting and showing the charm of cosmopolitan in new era.

NOMINATION DETAILS

Rice Home Fast Food Restaurant by as Design Four Lau and Sam Sum is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Rice Home Fast Food Restaurant by as Design Four Lau and Sam Sum is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.



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