LITHUANIAN VODKA Original Limited Edition Packaging by STUDIO LIBRE

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DESIGN DETAILS
DESIGN NAME:
LITHUANIAN VODKA Original

PRIMARY FUNCTION:
Limited Edition Packaging

INSPIRATION:
The three major Lithuanian spring festivities (Shrovetide, St. Casimir and Easter) were the main source of inspiration. Shrovetide carnival is one of the merriest events. People in costumes of devils, witches, goats and others visit homes, act, sing, dance. In the evening the old maid More (a creature made of straw), the winter symbol is burned. St. Casimir's Day is marked annually with Kaziuko trade fair. The traditional Easter celebration is famous for its ornated Easter eggs and Easter palms.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The exclusive edition of "Lithuanian Vodka" Original is for the celebration of the arrival of spring. The vibrant, fresh colour palette represents this special occasion and maximises the shelf impact. The eye-catching and bold illustration style, inspired by traditional Lithuanian engraving techniques, is an invitation to explore the whole story. The illustration is a fusion of different characters and symbols from the three main spring festivities: Shrovetide, St. Casimir and Easter.

OPERATION / FLOW / INTERACTION:
The eye-catching and bold illustration style, inspired by traditional Lithuanian engraving techniques, is an invitation to explore the whole story. The illustration is a fusion of different characters and symbols from the three main spring festivities: Shrovetide, St. Casimir and Easter.

PROJECT DURATION AND LOCATION:
The project started in September 2014 in Vilnius and finished in January 2015. It was launched during Lithuanian Uzgavenes (Shrovetide) festival in February 2015. It is expected to be in store till the end of Spring 2015.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle, plastic shrink wrap.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle capacity 500 ml, label breakdown W 214, H 225 mm.

TAGS:
Lithuanian Vodka, Stumbras, Original, Shrink wrap, Limited Edition, Spring, Package design, Studio Libre

RESEARCH ABSTRACT:
The extensive research of various characters and symbols from the three main Lithuanian spring festivities was made before starting the design and illustration process. The most popular characters and symbols from these festivities were used to build and illustrate the story of the festive spring in Lithuania.

CHALLENGE:
The biggest challenge was to merge traditional Lithuanian characters, symbols and engraving techniques into contemporary packaging design and illustration.

ADDED DATE:
2015-03-01 07:27:06

TEAM MEMBERS (6) :
Head of Creative: Darius Kisielius, Designers: Aliona Bobin, Irmantas Savulionis, lllustrators: Aliona Bobin, Jekaterina Budryte, Managing Director: Donatas Kliunka, Account Manager: Algirdas Orantas and "Stumbras" Head of Product Dev.: Jurate Paulauskiene

IMAGE CREDITS:
Image #1: Photographer Audrius Tuleikis, 2015
Image #2: Photographer Audrius Tuleikis, 2015
Image #3: Photographer Audrius Tuleikis, Illustrator Aliona Bobin, 2015
Image #4: Photographer Audrius Tuleikis, 2015
Image #5: Photographer Audrius Tuleikis, 2015

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CLIENT/STUDIO/BRAND DETAILS
NAME:
STUMBRAS

PROFILE:
“Stumbras” is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years.

NOMINATION DETAILS

Lithuanian Vodka Original Limited Edition Packaging by Studio Libre is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lithuanian Vodka Original Limited Edition Packaging by Studio Libre is Winner in Packaging Design Category, 2014 - 2015.



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