THEMED PENCIL SET Gifting by Charmaine Leung

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DESIGN DETAILS
DESIGN NAME:
THEMED PENCIL SET

PRIMARY FUNCTION:
Gifting

INSPIRATION:
When choosing a gift, buying a gift or receiving a gift, we want to make you smile throughout the process through playful design. Incorporating British humour, communicating "Englishness" through our products. We introduce playful joy into every single one of our products. The kind of joy that makes you giggle out loud.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fun, cohesive, themed informative pencil sets with matching acrylic pencil rings for packaging. Introducing the convenience and aesthetics of ready packed products ready for gifting. Minimise wastage of wrapping materials by using a pencil ring that binds the pencils, that can be reused as a pendant for a necklace or for a key ring. The themes of the pencils started with British themes including London Underground pencils (where both the colour of the tube lines and colour of the interchanges are reflected on the pencils by the colour of the pencil and the foiling), Cockney Rhyming Slangs, English Biscuits, English Gardener's based on the origins of the project to reimagine and redefine the scope of the typical union jack British souvenir pencil for gifting. Further extending the themes to include iconic themes like Morse Codes, romancing in foreign languages, recipe and ingredients to make an english cocktail, extending the pencils for different target audience suitable for different gifting occasions.

OPERATION / FLOW / INTERACTION:
6 pencils are slotted through a matching themed acrylic ring that is fitted to size. When you want to use / sharpen a pencil, slide the pencil through the acrylic ring. To use a ring as a pendant, slide chain through the perforated holes provided e.g. the handle of the teapot in the acrylic ring.

PROJECT DURATION AND LOCATION:
The project started in July 2014 and was ready for commercial pitching September 2014.

PRODUCTION / REALIZATION TECHNOLOGY:
Wood HB Hexagon Pencils, Foiling, Laser Cut Acrylic Rings

SPECIFICATIONS / TECHNICAL PROPERTIES:
19 cm in length. 7.8cm in circumference

TAGS:
Pencil , Packaging, Gifting

RESEARCH ABSTRACT:
The research started with observing daily "things", "sayings" that are quintessential or are meaningful for being British, or signifies London. Items include day to day goods that defines Britishness were examined through daily habits. Biscuits we eat, transport we take, like the London tube, British food, English slangs, day to day sayings we use as part of the British culture and British life. Taking an external view to reassess the way "Englishness" is incorporated into commercial British souvenirs. Asking the question, what is the piece of memory that we would want to have when thinking about the UK and share it as a gift? How will the gift make the gifter and the gift receiver smile and bond? Took the most common union jack pencil that we find in souvenir stores in the UK, rethinking if we can create a more fun and elegant pencil souvenir for gifting that signifies Britain in a memorable way beyond the use of the Union Jack flag. To carry on with the theme of fun, we extended the themed pencil gifting range to include iconic concepts like Morse codes and romancing in foreign languages to broaden the scope of occasions for gifting and target audience. We tested the concepts and feedback of our pencils by pitching to commercial buyers of department stores, speciality retailers of design and setting up a pop up store in East London to test the concept of our pencils. Gather customer feedback on the pencil themes and packaging we had with end customers for gifting, especially over the festive period of Christmas and for tourists visiting the UK. The results were very positive from the most important goal to make our customers smile. Positive resonance and feedback with the themes resulting to purchase, and commercial viability of wholesale contracts within the UK, and in Europe.

CHALLENGE:
Make souvenir pencils fun and meaningful. Substantiate reasons for pencils to be sold in a cohesive set rather than as an individual pencil. An easy affordable choice of gifting, matching color of pencils with content, reusable packaging. Provide variety and choices for gifting that resonates with different target audience. Most importantly to make the gifter smile throughout choosing the gifting options, and to make the gift receiver smile and resonate with the gift themes.

ADDED DATE:
2015-02-28 19:42:37

TEAM MEMBERS (1) :
Creative Director : Charmaine Leung

IMAGE CREDITS:
Photographer : Kitty Gale
Stylist : Christina Forman
Graphics (video) : Charmaine Leung

Visit the following page to learn more: http://www.iama.london/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
I AM A

PROFILE:
I AM A is a British stationery and gifts company. We design playful joy into every single one of our products. The kind of joy that makes you giggle out loud.   We think it’s important that a smile and a giggle be part of our production process from start to finish – it’s our take on a virtuous circle. We want the people who help us make you giggle to smile as well. This means we make and source our products in the UK, US and Europe.   A giggle is priceless; our products, however, are not. So, use them and pass on the smile. It’s all part of our virtuous smile circle.

NOMINATION DETAILS

Themed Pencil Set Gifting by Charmaine Leung is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Themed Pencil Set Gifting by Charmaine Leung is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2014 - 2015.



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