Saigon Socialite Heritage Art Shoes by Fashion4Freedom

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DESIGN DETAILS
DESIGN NAME:
Saigon Socialite

PRIMARY FUNCTION:
Heritage Art Shoes

INSPIRATION:
Design is a process in problem solving and Fashion4Freedom (F4F) strives to solve social challenges with thoughtful design. Our socially responsible supply chain is designed for all who seek to produce with ethical confidence. Culture and artisanal methodologies struggling to stay relevant catalyze the concept and process of creation of our work. Instilling longevity within design allows for the stewards of Vietnamese heritage to continue representing a times past.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
If we dissolve and there is nothing left of our culture, what are we? F4F designs with a vision to revitalize delicate global cottage industries that perch on a line between extinction and modernity. The Saigon Socialite collection signifies a reincarnation of craft and the revitalization of a future for the wood artisans of central Vietnam. The 7th century artistry that defined Imperial palaces and Pagodas for their ornate, elegant and powerful wooden structures has been translated into a modern statement of art and fashion.

OPERATION / FLOW / INTERACTION:
We worked with engineers to design fit for comfort, cultural enthusiasts are stepping in 700 years of history, with 1-2 new wooden motifs released each year.

PROJECT DURATION AND LOCATION:
The design was conceptualized upon assessing the pagoda carving village for a capital loan from our NGO partner, Design Capital Asia (DCA), in 2012. Bringing concept to reality required over 33 months of investment in skill development programs across three villages.

PRODUCTION / REALIZATION TECHNOLOGY:
The design was conceptualized in steeping upon on a 6-foot wooden carved dragon buttress commissioned for a Pagoda. Craftspeople ensure designs adhere to cultural nuance. For example, a four-tailed dragon reserved for ranking pagodas was deemed impudent, so a three-tailed one common to door-frames was substituted. Over the first 12-14 days, the wood is blocked, baked and carved. Cobblers formed the leather over two days, applied rubber to the base, and the shoes are returned to the carvers who wax out the wood grain and varnish the wedge in local oils.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Shoes are available in two heights: Low (80mm) or High (150mm); Wood Base Length: 220.5mm; Wood Base Front Height: 60mm; Wood Base Heel Height: 120 mm; Shoe Front Height: 90 mm; Shoe Back Height: 210 mm; Inner Sole of Shoe: 230mm; Shoe Bag Width: 80mm.

TAGS:
social design, culture, vietnam, luxury, fashion

RESEARCH ABSTRACT:
How to build an alternative supply chain for responsible production and cultural preservation in Vietnam? Solution: Invest in rural entrepreneurs for socio-economic development and preservation of disappearing heritage art forms through Design Capital Asia (DCA). Next, accelerate high-potential entrepreneurs to product development, design and marketing to bring products and skills to international market through Fashion4Freedom (F4F).

CHALLENGE:
The first creative challenge was to translate a 6 foot piece of art designed for a place of worship to a 6 inch heel. Ensuring strong communication between a pagoda wood carver and leather cobbler, two entrepreneurs who would have previously never crossed paths, required our team to balance contrasting personalities, working styles and definitions of ‘deadline’. Managing development and customer demand during monsoon season when production stops and priorities shift to ensure community and business has roof over their head (last year, monsoon ripped off roof of cobblers workshop).

ADDED DATE:
2015-02-26 17:04:14

TEAM MEMBERS (6) :
LanVy Nguyen, Thien-Nhien Luong, Le Thi Chau Quynh, Le Tuan Anh, Rachael Carson and Spencer Ton

IMAGE CREDITS:
Image #1: Peter Le
Image #2: Peter Le
Image #3: Peter Le
Image #4: LanVy Nguyen
Image #5: Kelreport Vietnam

Visit the following page to learn more: http://on.fb.me/188KSbg
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Fashion4Freedom

PROFILE:
Fashion4Freedom (F4F) is a collective of Designers & Artisans dedicated to engage old-world artisans excluded from world markets. We created a socially responsible supply chain for organizations and individuals to produce with ethical confidence. Our sister non-profit (Design Capital Asia) incubates artisan villages with equipment to improve productivity while F4F's design team assists with product development, trends, & modernization of generational crafts. We strive to redefine luxury, provide transparency, and end exploitation in the supply chain.

NOMINATION DETAILS

Saigon Socialite Heritage Art Shoes by Fashion4freedom is a Nominee in Cultural Heritage and Culture Industry Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Saigon Socialite Heritage Art Shoes by Fashion4freedom is Winner in Cultural Heritage and Culture Industry Design Category, 2014 - 2015.

· Read the interview with designer Fashion4Freedom for design Saigon Socialite here.

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