Pepsi MetLife Stadium Exhibition by PepsiCo Design & Innovation, Pentagram

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DESIGN DETAILS
DESIGN NAME:
Pepsi MetLife Stadium

PRIMARY FUNCTION:
Exhibition

INSPIRATION:
The design was achieved by creating 2 large bottle sculptures that would be suspended in the large entryway. These sculptures were inspired by the colors and shape of the iconic Pepsi globe. Dozens of Pepsi globes were assembled to create a larger dynamic bottle shape. These iconic bottles were amplified with a 3 story super graphic that was applied to the Pepsi gate façade. The installations were covered by a host of local broadcast and print media outlets and were viewed as wonderful new additions to the stadium. The Pepsi bottle installations at Met Life stadium provide an example of true design thinking and deliver an experience for patrons that is truly unexpected and enjoyable.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in step with its new global visual identity system that was simultaneously rolling out around the world.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2015-02-25 19:09:54

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation, Pentagram, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation, Pentagram

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsi Metlife Stadium Exhibition by Pepsico Design & Innovation, Pentagram is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Pepsi Metlife Stadium Exhibition by Pepsico Design & Innovation, Pentagram is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.



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