The Pulse of New Talent Fashion Showcase by PepsiCo Design & Innov., Vogue Italia |
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| DESIGN NAME: The Pulse of New Talent PRIMARY FUNCTION: Fashion Showcase INSPIRATION: In celebration of Vogue Italia’s 50th Anniversary, two iconic brands, Pepsi & Vogue Italia, partnered to identify and showcase 10 cutting edge, emerging design talents from around the world to create a 20 piece fashion collection featuring men’s and women’s clothing and accessories. Pepsi goes beyond refreshment in a can - it is an iconic lifestyle brand known the world over with creativity and culture. In keeping with that heritage, Pepsi wanted to reward, honor and showcase creativity in all its forms, as well as the people who make it NOW. This partnership with Vogue Italia was a perfect opportunity to support a whole new generation of talent. The designers include: Masha Reva from the Ukraine, Stella Jean from Italy, Suno from the USA, Little Shilpa from India, Plore from China, Madiyah Al Sharqi from the United Arab Emirates, Au Jour Le Jour from Italy, Miuniku from India, Lulwa Al Amin from Bahrain and William Okpo from the USA. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Pulse of New Talent showcase captures the essence of youthful excitement, energy and self-expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world view. The 20 piece collection features inspired and inventive designs; from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: 10 Month Project debuted in the Vogue Fashion Dubai Experience 2014 |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Fashion Showcase, Vogue Italia, Vogue Fashion Dubai Experience, Iconic, designer RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2015-02-25 17:33:34 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innov., Vogue Italia, 2014. |
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NAME: PepsiCo & Vogue Italia PROFILE: PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. |
| AWARD DETAILS | |
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The Pulse of New Talent Fashion Showcase by Pepsico Design & Innov., Vogue Italia is Winner in Event and Happening Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innov., Vogue Italia. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innov., Vogue Italia. |
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