Pepsi Smart Cooler Digital Cooler by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Smart Cooler

PRIMARY FUNCTION:
Digital Cooler

INSPIRATION:
The cooler’s minimalist yet approachable form stands out at point of sale and conveys the perception of quality to the very detail. The integrated pocket handle and panel grille are key to the overall simplistic look and feel. The Smart Coolers are currently available in two sizes, but the design is scalable to various sizes, colors, graphics and digital content can be customized to any PepsiCo brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Pepsi Smart Cooler elevates a cooler to an advanced digital device. The digital content allows consumers to engage with PepsiCo brands and can be updated remotely in real time for special offers. Its sleek design frames the semi-transparent LCD screen in the door, and the products inside the cooler.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2015-02-25 17:16:23

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsi Smart Cooler Digital Cooler by Pepsico Design and Innovation is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Pepsi Smart Cooler Digital Cooler by Pepsico Design and Innovation is Winner in Digital and Electronic Devices Design Category, 2014 - 2015.



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