SOLIDO Entry Level Toaster by Arcelik Ind. Design Team, Ozlem Kok

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DESIGN DETAILS
DESIGN NAME:
SOLIDO

PRIMARY FUNCTION:
Entry Level Toaster

INSPIRATION:
We wanted to create a design that is modern looking with smooth lines.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Entry-level toasters today are bulky and coarse due to cost-efficiency issues. However, a stylish and elegant form is achieved and complex geometries are avoided by following the modern lines of today in Solido toaster although it is made of less material with lower costs. It is a compact product that suits well with the kitchen of the user thanks to its simple form and that the user would like to bring forward as being decorative. This product shows a simple presence when it is positioned vertically while it is not in use. Also, an impressive experience is provided without compromising on the product ergonomy; and an ergonomic grip is provided to the user thanks to the special design of the Handle. When the lower and upper parts of the handle are closed, it seems like they are split although the handles are closed. The purpose of this is to direct the user and help him/her in gripping the upper handle part practically when he/she lifts it each time. Also, wide area of the handle helps for protecting the user from heat. Moreover, the temperature setting button is positioned on the hinge to move it away from the heat. Product is introduced to users under Arçelik and Beko brands.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
105mm X 400mm X340 mm

TAGS:
toaster, grill, contact grill, arcelik

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2015-02-25 13:26:13

TEAM MEMBERS (2) :
Ozlem Kok and Arçelik Industrial Design Team

IMAGE CREDITS:
Arcelik Ind. Design Team, Ozlem Kok, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
ARCELIK A.S.

PROFILE:
Arçelik A.Ş. is the undisputed leader of home appliances and air conditioners in Turkey and the third largest company in its sector in Europe. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 23,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

NOMINATION DETAILS

Solido Entry Level Toaster by Arcelik Ind. Design Team, Ozlem Kok is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Solido Entry Level Toaster by Arcelik Ind. Design Team, Ozlem Kok is Winner in Home Appliances Design Category, 2014 - 2015.



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