Lithuanian Vodka Gold. Diamond Edition Bottle decor by Studija Creata

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DESIGN DETAILS
DESIGN NAME:
Lithuanian Vodka Gold. Diamond Edition

PRIMARY FUNCTION:
Bottle decor

INSPIRATION:
This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.

OPERATION / FLOW / INTERACTION:
The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.

PROJECT DURATION AND LOCATION:
"Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Decoration: water-based lacquer coating, hot stamping, silk printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.

TAGS:
Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata

RESEARCH ABSTRACT:
Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.

CHALLENGE:
Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.

ADDED DATE:
2015-02-24 11:06:02

TEAM MEMBERS (2) :
Asta Kauspedaite (Designer, "Studija Creata") and Jurate Paulauskiene (Head of Product development department, "Stumbras")

IMAGE CREDITS:
Edgaras Marozas

Visit the following page to learn more: http://www.creata.lt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Lithuanian Vodka Gold. Diamond Edition Bottle Decor by Studija Creata is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lithuanian Vodka Gold. Diamond Edition Bottle Decor by Studija Creata is Winner in Packaging Design Category, 2014 - 2015.



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