Clipstone Paperclip by Mauricio Navarro

Home > Winners > #39478


DESIGN DETAILS
DESIGN NAME:
Clipstone

PRIMARY FUNCTION:
Paperclip

INSPIRATION:
Peru has ancient folk art tradition. We had to think about a small product, with high turnover, scalable and that implied low cost investment to generate stock easily. These parameters help the product to ensure its viability for a craft organization with limited resources. The product should be catchy, fresh, expose the stone as a handmade noble material. We thought about the stoneclips as an iconic product, familiar to almost anyone. The memory of this everyday object carries a sense of nostalgia for those who have used the wooden peg. Clipstone is part of a vintage concept for a global market.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The originality of the product is based on using a popular, ordinary object to be turned into a more precious and fresh appeal, using stone and handwork. We are now lightening up an iconic with a meticulous manufacturing process and a higher value in hands of craftsmen. The clothes peg works now as a paperclip to decorate the office and a gift to surprise anyone familiar with its shape because of its exclusive noble stone materials and fine finishings. The clip comes in a single package in 5 different colors of semi precious gemstones. They have unique properties that allow positive energy to flow.

OPERATION / FLOW / INTERACTION:
Uses: Paper clip, fastener, Insense holder, Roach holder.

PROJECT DURATION AND LOCATION:
Pacasmayo, North coast of Peru. The idea came after a product development intervention to launch a stone collection with craftsmen from Pacasmayo Peru. This was commissioned by the Peruvian Ministry of Foreign Trade and Tourism as part of its inclusive policy and socially responsible development. The Clipstone concept could not be proposed at this time because it didn´t carry the Peruvian identity factor required for the collection. However, its popish iconical shape makes it interesting for a global market.

PRODUCTION / REALIZATION TECHNOLOGY:
Manual technic: stone carpentry. Maximum turn around production per month: 4000 units. Materials: soap stone (high-talc rock) colours such as ocre red, ocre yellow, turquoise blue, serpentine in green hues and ecuatorian jade in green.

SPECIFICATIONS / TECHNICAL PROPERTIES:
General clip size: 70 x 15 x 10 mm. General packaging size: 110 x 85 x 35 mm.

TAGS:
clip, peg, stone, gemstone, semiprecious, papeclip, fastener, holder, decorative, gift

RESEARCH ABSTRACT:
Traditional stone folk art products (ornamental stone animals) made by craftsmen from Pacasmayo are given at really low prices by wholesalers and are not creating fair sustainable trade conditions to support craftmanship. Craftsmen stone activity in this Peruvian area has been reduced to less than half in the last 5 years. Cost analyses have been made to determine the price of their traditional products that are below the break-even point.

CHALLENGE:
Craftsmen labor is reducing because the job is no longer sustainable. Salaries in alternative productive activities are greater. The oversupply of industrial products decreases the possibility of competition. The proposal to keep these workshops alive is to use design to highlight non industrial product features and to target a middle income market considering craftwork built in strengths. It is difficult to change artisans who have always been used to a folk, traditional work. Peru is still a third world country where cultural values and work discipline is an everyday challenge.

ADDED DATE:
2015-02-24 05:19:07

TEAM MEMBERS (8) :
Director Designer:, Mauricio Navarro, Artisan Master:, Jose Luis Riquelme, Packaging designer:, Fernando Canales, Branding Approach: and Constanza Evans

IMAGE CREDITS:
Mauricio Navarro, 2014.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Estudio Flyer Peru SAC

PROFILE:
Studio name Estudio Flyer Perú Brand name Kux Tagline Magia Andina:: Andean Magic. The brand proposal brings back to live some of our most iconic cultural pieces and folk art traditon. Our aim is to give our Andean identity a contemporary approach to show it fresh. This brand is part of a project to let the magic of our culture stay alive.

NOMINATION DETAILS

Clipstone Paperclip by Mauricio Navarro is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Mauricio Navarro when results are announced.
AWARD DETAILS

Clipstone Paperclip by Mauricio Navarro is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Mauricio Navarro.

· Click here to register inorder to view the profile and other works by Mauricio Navarro.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Mauricio Navarro's Gift Design?
You will most likely enjoy other award winning gift designs as well.
Click here to view more Award Winning Gift Designs.


Did you like Clipstone Paperclip? Help us create a global awareness for good gift design worldwide. Show your support for Mauricio Navarro, the creator of great gift design by gifting them a nomination ticket so that we could promote more of their great gift designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |