Micro Taxi- Mobilizing India Mobilizing masses in India by Rajshekhar Dass

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DESIGN DETAILS
DESIGN NAME:
Micro Taxi- Mobilizing India

PRIMARY FUNCTION:
Mobilizing masses in India

INSPIRATION:
Simplicity and Symbolic Indian elements

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The idea was to create a micro taxi to efficiently, safely and affordably mobilize rural masses of India. So the final concept was coherence of: 1. Indian Cultural Influence 2. Serving basic needs and solving problems innovatively 3. Innovative package to welcome more. 4. Better travelling standards 5. Innovative solutions at affordable cost by reducing manufacturing steps (duplicate a part for mutiple usage)

OPERATION / FLOW / INTERACTION:
The objective is ease of mobility in rural transport by providing few functional concepts at affordable cost.

PROJECT DURATION AND LOCATION:
The project started in Pune in early March 2014 till mid June 2014.

FITS BEST INTO CATEGORY:
Vehicle, Mobility and Transportation Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. Vehicle body is made of Aluminium and composite parts. 2. Interior uses: Rubber flooring for better grip of objects, Velcrow to use a manuverable pouch as ergonomic reach, perforated cloth fabric for ventilation, Silicon for those area where there human contact is more likly for better grip.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension: Length: 2610mm Width: 1440mm Hieght: 1630mm Wheelbase: 1800mm Occupant: 1 driver 4 Adult 1 Child

TAGS:
Micro Taxi, Rural Transportation, Simplicity, Innovative solution, Mobility for all

RESEARCH ABSTRACT:
We started our research on current Indian commuter market included ethnography study with drivers and commuters. There were analysis done on current taxi system in India and types of taxis. Based on which we narrowed down to 3 users and regions. We then designed 3 pre concepts before selecting the final direction. Research objective: To absorb as much insight from observation, experience and interview to give honest design solution. Few role plays on the package derived to understand the effect of user scenario.

CHALLENGE:
The most difficult bit of the project was interviewing Taxi driver, commuters and people involved in the system. Gathering these insights and creating the honest and justifiable solutions were a great chanllege but the most interesting part of design.

ADDED DATE:
2015-02-23 19:07:51

TEAM MEMBERS (5) :
Rajshekhar Dass, Vinay Raj Somashekar, Kaustubh Shetty, Vipul Mane and Smitesh Chavanke

IMAGE CREDITS:
Rajshekhar Dass, 2014.

Visit the following page to learn more: http://on.be.net/1I3f9Fp
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CLIENT/STUDIO/BRAND DETAILS
NAME:
DSK ISD Rubika

PROFILE:
DSK ISD Rubika is an International School of Design in India. The concept of the school is unique, based on a mix of students coming from very different cultures, and teaching them how to work in a unified manner within an international context. Design being a subject of creative power, stimulates many European students to discover life abroad, which in turn opens avenues to enhanced skill-sets. The versatile Indian culture aptly attracts these students for a new experience. As for the Indian counterparts, joining DSK ISD is a great opportunity to live an international experience while discovering new cultures and honing a new style of work without having to move abroad. Students' practice and personal involvement are key to their teaching methods. The courses at DSK ISD are divided into 2 levels: Foundation, where students learn the basics of the profession and Advanced, where they are taught to master the latest techniques and processes in terms of designing. During the advance course, the students also start working as teams on industrial projects in close co ordnance with local and foreign companies. An internship program is included during the advanced course, with two 6 month internship in the industry to be completed, because creating a synergy between the students and professionals is vital in the early stages.

NOMINATION DETAILS

Micro Taxi-Mobilizing India Mobilizing Masses in India by Rajshekhar Dass is a Nominee in Vehicle, Mobility and Transportation Design Category.

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AWARD DETAILS

Micro Taxi-Mobilizing India Mobilizing Masses in India by Rajshekhar Dass is Winner in Vehicle, Mobility and Transportation Design Category, 2014 - 2015.



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