Fokus Desk Home Office Desk by Muhamad Zulkifie

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DESIGN DETAILS
DESIGN NAME:
Fokus Desk

PRIMARY FUNCTION:
Home Office Desk

INSPIRATION:
The desk was inspired by the situation of a dear friend who had trouble getting work done in his new home office setup. As a new entrepreneur, he was very busy and his table was a mess. He didn't feel motivated looking at his desk. He didn't feel like starting work. I felt that there was a design opportunity and decided to design a desk that looks welcoming and invites the user. Interacts with the user in order to keep them focused in their work and make them more productive.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Fokus Desk helps home office users keep focused in their work with organizational, storage features and space for the user. It is ergonomically designed, light for mobility and distribution. Its unique features consists of a T shaped slot to hold cables, super slim drawer, storage for power bars, insets for pens, 6 compartments under the desk. A flap that raises laptop height for video calls. A catch holds the table top in place. A support legs allows the table top to rest on it. The Main Frame extends to become a shelving feature.

OPERATION / FLOW / INTERACTION:
How it works? For set up, the table top is pulled up in a rotational direction. Insert the C-catch on both sides. Pull out the support leg which swings out. The table top's weight is distributed through the rotational pivot points and the support leg. For packing up, remove both the C-catch and the table top drops down. Pull the main frame vertically and the support legs will fold-in automatically.

PROJECT DURATION AND LOCATION:
The Project started in August 2014 in Singapore and completed in February 2015 in Singapore. It will be exhibited at the URA Gallery in Singapore in March 2015. it took about 6 months to complete the entire project along with the prototype (scale 1:50)

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
Dupont Corian will be used for the table top, drawer, storage, catch and cable compartments. It can be produced in many colors, patterns, translucency and organic shapes. It is very durable and customized to user design specifications. The Main frame and support legs are to built with ply wood. Basically consisting of carpentry and joinery works. Finishing with maple wood veneer. I have used only 2 materials so that disposing or recycling of materials can also be easily managed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1450 mm (Length) X 750 mm (Breadth) X 1200 mm (Height)

TAGS:
Furniture, Home Office, Desk, Business, Study

RESEARCH ABSTRACT:
I visited entrepreneurs home office, observed their lifestyles, habits, behaviors at their desks to get more details. All these helped me to gain better understanding of the user. I also observed how people behave in their office desks, collaborative office spaces, schools, colleges and study areas. I took surveys using Google Docs and collated the results of questions asked to the users. Photographs were taken for environmental verification of users current desks situation.

CHALLENGE:
The challenge was to understand user behavior. Every one have their own way of doing things. Some people are very organized and some are not. It was challenging to determine the specific target market. There was also a challenge of building the prototype and to determine if the structure and its support would physically stand according to the design on computer/paper. Building the prototype with limited resources and machinery was a huge challenge.

ADDED DATE:
2015-02-23 17:41:10

TEAM MEMBERS (1) :
Muhamad Zulkifie

IMAGE CREDITS:
Main Image #1: Designer Muhamad Zulkifie, Rendering, 2015
Image #2: Designer Muhamad Zulkifie, Rendering, 2015
Image #3: Designer Muhamad Zulkifie, Rendering, 2015
Image #4: Designer Muhamad Zulkifie, Illustration, 2015
Image #5: Designer Muhamad Zulkifie, Rendering, 2015

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CLIENT/STUDIO/BRAND DETAILS
NAME:
3 Origins

PROFILE:
3 Origins is a new and young company based in Singapore. In 2015, it was founded by two friends who are passionate about design, innovation and entrepreneurship. 3 Origins provides Product Design service which includes conceptualization to building and delivering the final product. They also provide graphic design and market research services. The dynamic duo have worked together in various projects and competitions for the past 3 years in Singapore. They are always on the lookout for design/business opportunities, projects, and talents.

NOMINATION DETAILS

Fokus Desk Home Office Desk by Muhamad Zulkifie is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Fokus Desk Home Office Desk by Muhamad Zulkifie is Winner in Furniture, Decorative Items and Homeware Design Category, 2014 - 2015.



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