CRUGEN HP91 Tire by Lee Jae-moon & Park Jae-pil

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DESIGN DETAILS
DESIGN NAME:
CRUGEN HP91

PRIMARY FUNCTION:
Tire

INSPIRATION:
Beginning in 2012 Kumhotire identified design as its "core future growth engine" With the Key, concept of tire design, Kumhotire introduced a new corporate sidewall design to create a recognizable 'face' for the brand. Known as the Wing, designer indicated he wanted "a powerful visual signal, a seal, an identifier. The side of a tire needs this recognition, this expression. A tire needs a face and we think the new Kumhotire face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kumhotire even from a distance." Commenting on the new signature sidewall design in 2012 : "From now on, we'll have it on all our tires".

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 'Crugen HP91' is Street/Sport Truck Summer tire designed for high performance four-wheel drive sport utility vehicles. The Crugen HP91 uses a silica-enhanced tread compound to combine wet and dry road grip with rolling resistance comparable to passenger car tires. And to get the high wet-braking , HP91 applied the three dimensional Block . And dimple placed on the tread reduce fever in speed driving.

OPERATION / FLOW / INTERACTION:
How do you define a tire design? Is it a shape? A performance? Or a form? Team kumhotire believes design is more than just visible elements. It is a subtle language which is spoken through a tire, which you perceive not only with your eyes, but also with your other senses. Of course user and emotion of user is the most important thing. So we provide to user about combination of everything you feel, touch, see and hear.

PROJECT DURATION AND LOCATION:
The CRUGEN HP91 had launched in December 2013 in Europe.

FITS BEST INTO CATEGORY:
Vehicle, Mobility and Transportation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The new high performance, all-season CRUGEN HP91 is designed for today’s growing number of mid-level sports sedan and coupe, it is the perfect value package for both consumers and drivers alike. Kumho tire’s HP91 is all about ride comfort, high performance, tread-life longevity and low noise. Perfectly suited to your sports sedan or coupe, the HP91 is a great upgrade to your vehicle’s original equipment tires. It has very good traction performance on dry and wet roads and light snow conditions. The tire’s high-tech rubber and design delivers a whole new level of handling and comfort. It also features a wide assortment of cutting-edge compound.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700mm x 700mm x 250mm / 12kg

TAGS:
Tire

RESEARCH ABSTRACT:
-

CHALLENGE:
To define the new tire design. Can Touring All Season tires or Summer tires be an original design? It was a simple question, but a daunting task for tire designers who wanted to change the perception that tire design meant only “same.” New challenges required a new way of thinking. The tread of tire is closely linked with tire performance. So we cannot design the tire simply based on its exterior. We designed the groove , sipe, decoration considering the performance of tire. Also, we simulated our design by computer program to expect pattern’s performance. In addition, we studied tire structure, engineering technology. Through these processes, we developed new HP91 Design.

ADDED DATE:
2015-02-23 08:52:35

TEAM MEMBERS (1) :
Lee Jae-moon (Steve), Park Jae-pil, Park Chang-jung, Seo-uk, Jung Hae-dong, Kim Taemin, Han Jae-hyun, Park In-hee, Kim Soo min, Jung Hae rim

IMAGE CREDITS:
Lee Jae-moon & Park Jae-pil, 2014.

Visit the following page to learn more: http://www.kumhotire.com/eng/main/main.asp
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CLIENT/STUDIO/BRAND DETAILS
NAME:
KUMHO TIRE

PROFILE:
Kumho Tires was established in 1960 by manufacturing our first tire product. Kumho tires with a history of 50 years is now preparing for a new dynamic beginning to become a global company.

NOMINATION DETAILS

Crugen Hp91 Tire by Lee Jae-Moon & Park Jae-Pil is a Nominee in Vehicle, Mobility and Transportation Design Category.

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AWARD DETAILS

Crugen Hp91 Tire by Lee Jae-Moon & Park Jae-Pil is Winner in Vehicle, Mobility and Transportation Design Category, 2014 - 2015.



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