DESIGN NAME: "Logo: Visual Asset Development" book
PRIMARY FUNCTION: Book
INSPIRATION: The inspiration for "Logo: Visual Asset Development" book came from our experiences in providing consulting, branding, and design services to our clients. Based on our experiences, we created Visual Asset book series that consist of 4 books. "LOGO: Visual Asset Development" - concept and inspiration to creating logo in busines, design, and intellectual property perspective - is the first book of this series.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In today's business world, visual plays an increasingly important role to build the image and identity in the public's mind. Like human beings who have the face and appearance, a company and brand build a visual identity to represent itself. A strong visual identity contains vision, hope, values, philosophy, character, and uniqueness that make it different, meaningful, and valuable. Visual Asset is an important element in the company's overall business strategy. This book presents the concept and inspiration for business people to participate in the process of designing a visual identity by integrating business, design, and intellectual property perspective. The approach used in this book is a practical, completed with images and presented in an attractive layout for the ease and convenience of the reader.
OPERATION / FLOW / INTERACTION: "LOGO: Visual Asset Development" ia a book about concept and inspiration to creating logo, in business, design, and intellectual property perspectives. In this book, the reader not only can read the text and view the image, but also can select brand class for their business based on NICE Classification. In back cover we add QR code, so user can scan and connected to www.visual-asset.com. We design the interaction process so user can experience a great after sales service.
PROJECT DURATION AND LOCATION: The project started in 2014 in Jakarta and finished in 2015 in Jakarta
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PRODUCTION / REALIZATION TECHNOLOGY: The methodology for "LOGO: Visual Asset Development" book is: experience, research, writing, design, editing, proof print, publishing, marketing, and evaluating.
SPECIFICATIONS / TECHNICAL PROPERTIES: LOGO: Visual Asset Development book. 131 pages. 23 cm x 19 cm. Full colour. Perfect binding. First edition: February 2015. Publisher: PT Elex Media Komputindo. Jakarta. ISBN: 978-602-02-5829-4.
TAGS: logo, visual, visual asset, elemen sukses mandiri, jessica diana kartika, rudyant siswanto wijaya
RESEARCH ABSTRACT: The research for "LOGO: Visual Asset Development" book consist of personal experience, literature review, and interview with experts. The research objective is to create concept / framework and give inspiration / insight for people about how to creating logo based on business, design, and intellectual property perspectives. The results is this book, it is the first book of Visual-Asset series that consist of Visual Asset development, Visual Asset transitions, Visual Asset guideline, and Visual Asset redesign.
CHALLENGE: The challenge for "LOGO: Visual Asset Development" is how to integrate logo design process from the business perspective, design perspective, and intellectual property perspective. That's why we invite experts to give insights for this book. Our team also created, collected, and selected the best logo design for this book one by one and start the design from scratch to digital. To make real value, we also create 3D logo application for office, interior, stationery, product, website, etc.
ADDED DATE: 2015-02-20 12:26:06
TEAM MEMBERS (1) : ELEMEN SUKSES MANDIRI
IMAGE CREDITS: Image #1: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #2: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #3: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #4: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
Image #5: Creator Jessica Diana Kartika & Rudyant Siswanto Wijaya, LOGO: Visual Asset Development, 2015
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