sbi InTouch Bank by Allen International

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DESIGN DETAILS
DESIGN NAME:
sbi InTouch

PRIMARY FUNCTION:
Bank

INSPIRATION:
India is in the midst of a major demographic transition and we recognize that sbi's customers increasingly expect digital services to help them manage their financial needs. sbi InTouch branches are targeted at servicing these youth, a digital demographic and one that expects financial services to provide solutions instantly. With the use of innovative technology and user-friendly features within the new branches, sbi now leads the way in digital innovation in the Indian banking industry.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The launch of next generation digital branches for State Bank of India's sub-brand, sbi InTouch, across the country as part of it's programme to offer banking solutions to the growing mobile phone and internet savvy consumer base. Targeting the youth in the country the newly launched branches provide instant account opening with personalised debit cards, instant loan approvals, remote expert advisors, interactive walls and table displays.

OPERATION / FLOW / INTERACTION:
These branches are a first step in the journey to offering full digital services across the nation. The newly launched branches provide instant account opening with personalised debit cards, instant loan approvals for car and home, remote expert advisors via video links, and interactive walls and table displays.

PROJECT DURATION AND LOCATION:
The design and implementation of six digital branches were completed within 3 months at the latter part of 2014 and are located in major metropolitan areas across India including Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Calcutta.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
As part of the programme to offer next generation banking solutions to the growing mobile phone and internet savvy customer base in India, all digital processes and technology within the branches were implemented in tandem with our technology partners in India, Accenture, who also provided back end system integration including employee training.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Retail branch dimensions: 200 square meter The branch is located within the South Extension shopping mall in New Delhi

TAGS:
India, New Delhi, Delhi, bank, retail, design, interior, digital, affluent, branch, Mumbai, Bangalore, Chennai, Ahmedabad, graphic, financial, technology, internet, phone, technical, Accenture, allen, international

RESEARCH ABSTRACT:
Today, more than half of India's population is under the age of 25. By 2020, India's average age will be just 29 years, this is a digital demographic: one that expects businesses to provide solutions immediately. At the same time, the mass-affluent, no matter what their age, have similar expectations. These branches are a first step in the journey to offering full digital services across the nation.

CHALLENGE:
To offer next generation banking solutions to the growing mobile phone and internet savvy customer base in India. More than half of India's population is under the age of 25. By 2020, India's average age will be just 29 years, this is a digital demographic: one that expects businesses to provide solutions immediately. These branches are a first step in the journey to offering full digital services across the nation.

ADDED DATE:
2015-02-17 15:25:35

TEAM MEMBERS (4) :
Design Director: Richard Benson, Interior Designer: Duncan Hurtley, Graphic Designer: Sylvain Gilliand and PR Manager: Dean Neill

IMAGE CREDITS:
Image 1: Photographer Prashant Bhat, 2014
Image 2: Photographer Prashant Bhat, 2014
Image 3: Photographer Prashant Bhat, 2014
Image 4: Photographer Prashant Bhat, 2014
Image 5: Photographer Prashant Bhat, 2014

Visit the following page to learn more: http://bit.ly/19sgz0F
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CLIENT/STUDIO/BRAND DETAILS
NAME:
State Bank of India

PROFILE:
State Bank of India is India's largest bank by all metrics and has an existing branch network of around 13,000 outlets. With the launch of the new digital INTOUCH branches, SBI now leads the way in digital innovation within the Indian banking industry.

NOMINATION DETAILS

Sbi Intouch Bank by Allen International is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Sbi Intouch Bank by Allen International is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.



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