Worknic Lunchbox by Andrea Mazo Viadero

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DESIGN DETAILS
DESIGN NAME:
Worknic

PRIMARY FUNCTION:
Lunchbox

INSPIRATION:
Living in a world of continuos socio-technological development, makes people lose their primary intuitions, the ones that are hard-coded in their own nature. Therefore, i want to rescue one of those intuitions: the culinary. Nowadays, people are overwhelmed by work and eat by themselves, fast, unattended and do not spend time to relax and appreciate the food they are eating. Socializing and enjoying the free time during lunch break will help to improve the day, both mentally and physically.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
People are encouraged to have lunch outside the office because the food is ready to eat directly when opened. When opened, the Worknic cover allows them to cut or sharing food with those around them. The different containers can be used for all kind of foods or situations needed. The material's quality have durability and transmit the warmth of being at home. Worknic fits in any minimum space because of its shape. Has a tight lid suction that holds for all containers.

OPERATION / FLOW / INTERACTION:
Research indicates that people do not like eating at work because sometimes they feel isolated: they do not get up from their desk, lunchboxes are not comfortable, are difficult to transport and to use wherever you want to go and the plastic materials are dirty and pollute the environment. Finally the lunchbox design does not usually feel nice to the user. Worknic has incorporated in its desing the essential factors for a successful and different experience.

PROJECT DURATION AND LOCATION:
The project started in September 2013 in Madrid, and finished in June 2014 in Madrid. (Spain)

PRODUCTION / REALIZATION TECHNOLOGY:
The cage is Bamboo wood, the bowls are ceramics, and the tight lid suction is silicone. About the metodology, i thougth about the society and tecnology, and how to use it to change a habit. So i investigate what properties would be needed to achieve.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Ranked size of an A4 and thin: 297 x 210 x 50 mm

TAGS:
Lunchbox, work, lunch, healthy life, food

RESEARCH ABSTRACT:
Research was directed towards modern society, time, quality of life and the way that food affects our body and mood. Then I took a meditation process to find a coherent design that could speak for itself and could be understood by the user. I also felt I should give importance to the fact that it was a product that not only should be linked to work but it also could be used for different plans, anywhere. So Worknic is not linked with a negative experience such as work, because it look back on pleasant memories.

CHALLENGE:
The creative challenge was to find a new philosophy about having lunch at work and in turn, that it was determined in the most functional form. Lunch at work is an experience that, as a general rule, is not pleasant, so I wanted to turn it around and convert it into something attractive . The biggest obstacle I encountered during the project was finding the balance between the philosophy, all the utilities I wanted to incorporate in the design and the physical characteristics of the object.

ADDED DATE:
2015-02-12 17:54:26

TEAM MEMBERS (1) :


IMAGE CREDITS:
All Images: Andrea Mazo Viadero, 2014

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Andrea Mazo Viadero

PROFILE:
Andrea Mazo is a young designer from Santander based in Madrid, Spain. First, she studied Interior Design at Escuela de Diseño Vinsac in Santander (2010), and after she finished her studies of Product Design at Escuela Superior de Diseño in Madrid (2014). This designer is interested in the study of human behavior, habits and how to find ways to improve them with products, using design as experience. The pure lines and the sustainable materiales are important in her designs

NOMINATION DETAILS

Worknic Lunchbox by Andrea Mazo Viadero is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Worknic Lunchbox by Andrea Mazo Viadero is Winner in Food, Beverage and Culinary Arts Design Category, 2014 - 2015.

· Read the interview with designer Andrea Mazo Viadero for design Worknic here.

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