Kawaii - Cute Cramming School by Tetsuya Matsumoto

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DESIGN DETAILS
DESIGN NAME:
Kawaii - Cute

PRIMARY FUNCTION:
Cramming School

INSPIRATION:
The form of the Kawai pentagonal 'houses' are inspired from the openings in the world heritage Himeji castle, namely 'SAMA' in Japanese. SAMA is shooting openings in the castle walls for bows and guns. Their form is matching the cute simple houses drawn by children.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The surrounding area of this cramming school is punctuated with girls' schools. This Design uses a pentagonal shape referring to the gabled roof houses commonly drawn in children's picture books and makes them in a raw visible through the transparent facade from the shopping street. By slightly altering the pentagonal shape to make it irregular, the form conveys a feeling of 'imperfection' and 'unsophistication' and enhances the 'KAWAII' world concept. KAWAII has a large signification of cute.

OPERATION / FLOW / INTERACTION:
This particular school is for high school students preparing their tough university entrance exam. Here they watch recorded lectures on internet using computers and headsets. The small colorful house-shaped pentagons displayed from the facade houses benches inside, are used by students to sit and study. Orientation sessions with parents are also held there. While the Classrooms are behind this 'houses', a reception and conference room take place along the facade.

PROJECT DURATION AND LOCATION:
Design period : December 2013 Construction period: January to February 2014 in Kobe Japan

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The objective was to keep the construction's cost low. In order to make the pentagon shaped rooms, a metallic frame is supporting the plasterboards attached by using vinyl cross. This technique is widely used in interior Japanese constructions. Six layers of painting comes then to cover the pentagons' walls to get a smooth beautiful finishing matching the wanted 'Kawaii' concept.

SPECIFICATIONS / TECHNICAL PROPERTIES:
area : 342 square meter Facade length 18.2m Capacity: 200 students 3 bench-rooms 4 classrooms 1 conference room 1 reception 1 office toilet

TAGS:
Education, School, Young, Design, Color, Classroom, Facade, Transparence,

RESEARCH ABSTRACT:
This project aims to make study's space and time funnier and more attractive. The main users are student girls, hence the design process has focused on making the space more feminine and as 'kawai' as possible. Many steps was necessary to achieve that goal, from form materializing the concept, to which colors should be used, running through all process of simplicity that guaranties both fun time and convenience that help hard studying.

CHALLENGE:
The main challenge was to materialize such an abstract concept, which is 'Kawaii', It took a very long time and several attempts to finally find a simple form who can translate 'kawaii' into a formal language. The second challenge though, was to keep the cost of realization as low as possible. The use of simple techniques that are widely used in Japanese interior constructions helped reducing the cost considerably.

ADDED DATE:
2015-02-12 09:04:45

TEAM MEMBERS (2) :
Tetsuya Matsumoto and Matsuya Art Works

IMAGE CREDITS:
Toshiyuki Nishimatsu

Visit the following page to learn more: http://goo.gl/Irc4Cg
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Matsuo Gakuin

PROFILE:
Matsuo Gakuin is one of the franchisee to provide cramming school for students in Japan. The company established in 1979 and have since then opened more than 20 schools mostly in Himeji, Osaka, and Kobe, this number is still increasing. Matsuo Gakuin is ranked in the top category of schools, 72% of their students can enter their chosen college, including most renowned and high-demanding ones, which is considered as the highest record for cramming schools in japan.

NOMINATION DETAILS

Kawaii-Cute Cramming School by Tetsuya Matsumoto is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Kawaii-Cute Cramming School by Tetsuya Matsumoto is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.



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