Yongzone Digital virtual image Teaching Machine by Rumi Li

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DESIGN DETAILS
DESIGN NAME:
Yongzone

PRIMARY FUNCTION:
Digital virtual image Teaching Machine

INSPIRATION:
Initial products in the existing set of imaging software technologies functions defined starting point and define your target audience, explore the target consumer demands, mining innovation opportunities and possibility of application of the product in the market and eventually export the whole product definition and market positioning

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Revolves the preschool children in the physiological man-machine criterion, cognition logic, the psychological emotion and so on in many stratification planes with the adult difference characteristic, launches the usability research, hypothesized and between the simple physical entity defines a reasonable balance point in the high tech, by one kind “magnifying glass” semantic product form annotation “exploration world” but product value, through nature sentiment influence interaction experience, making rich child really with touch of humanity child numerical code product, simultaneously through business model strategy development future product ecology

OPERATION / FLOW / INTERACTION:
Revolves the preschool children in the physiological man-machine criterion, cognition logic, the psychological emotion and so on in many stratification planes with the adult difference characteristic, launches the usability research, hypothesized and between the simple physical entity defines a reasonable balance point in the high tech, by one kind “magnifying glass” semantic product form annotation “exploration world” but product value, through nature sentiment influence interaction experience, making rich child really with touch of humanity child numerical code product, simultaneously through business model strategy development future product ecology

PROJECT DURATION AND LOCATION:
started in January 2014 in China finished in June 2014 in China

FITS BEST INTO CATEGORY:
Meta, Strategic and Service Design

PRODUCTION / REALIZATION TECHNOLOGY:
Desktop research, product development trends research, consumer trends insight; quantitative survey analysis; sample user depth interviews, the field environmental research, conduct tracking insight, the operating flow slicing analysis, the user Pain Points insight, the size refinement, simulation experiments, data analysis

SPECIFICATIONS / TECHNICAL PROPERTIES:
210 * 110 * 21MM 589 g

TAGS:
availability research and product innovation research

RESEARCH ABSTRACT:
Initial products in the existing set of imaging software technologies functions defined starting point and define your target audience, explore the target consumer demands, mining innovation opportunities and possibility of application of the product in the market and eventually export the whole product definition and market positioning. In the preliminary research process mainly through the questionnaire, regards interview tool inquisition goal user demands and so on the card, records its physiological characteristic, the thinking mode and the behavior characteristic; With the aid of measuring tool and a series of hand-hold class product use analysis test, recording goal community physiology characteristic and man-machine operation limit scope; Through manufactures 1:1 jade model in the product performance history and carries on the usability test, is obtained after the multi-wheel test and the confirmation the product prototype the iterative optimization. If contains 1000 household above Chinese 12 city preschool children family participation quantitative investigation, the object contains the child the parents elder, in which child sex men and women is equal, belongs to the product to expect the user community. Passes commits a foot fault/Under the line the questionnaire, regards the card participation quota user research.6 household family sample participated in the depth interview, the hand-hold product use follow-up research, the prototype jade test, from this combs the goal user product expectation, the use demand and the usability feedback. About trundle behavior and reading behavior: To the child, the trundle and reading is affecting between them and the homepage interaction seriously. Especially the child simply cannot read - - because they did not know how reads. Child reading ability still was extremely limited, they can produce question - - them in the fast consult text process to tend to read word by word. In the child ordinary circumstances trundle behavior must be less than the adult. Guarantees places the important content folds the kneading board and place above when necessity to provide for the children the clear visual information to trigger their trundle behavior. Synthetic study data for design input man-machine criterion suggestion; Derives the product attribute localization suggestion based on the child and adult product usability difference research, namely and the entity semantics seeks in between the high tech to suits audience's best balance point; Makes the product form definition in view of the goal user community product cognition and further proves, derives the contact surface operation design proposal in the behavior pattern research foundation; Based on product future business model development strategy reservation development port Extreme methodology: Including the extreme crowd and the extreme use environment, through sees clearly the analysis to the extreme situation, establishes each kind of demand value the critical category Trundle interview: Rests on in the interview process sees clearly the result promptly to make the trundle importantly to the interview content to renew, is advantageous behind the highly effective excavation real depth demand and the behavior agent Appraised agilely that, Adopts the fast interview in view of the goal user characteristic, and refers to the numerous thought pattern is carried on the logical coordination User participation type design: The invitation is visited the user sample to participation a series of different design proposal the visual psychology test, the man-machine criterion simulation, the jade model usability test, the contact surface usability test, the guidance user proposes the real view and the opinion In the investigation and study discovered that, the child user community's mobile equipment over ninety percent use is the universalized mobile equipment, aims at the child to develop the design by no means the product. The adult and the child use the mobile equipment the agent and the benefits satisfy the spot to have the difference. In the product usability aspect, the child is more sensitive than the adult. The disparity in age section child, the developmental stage is different, its physiology and psychological demand also in development change. In view of each segmentation age section, the emphasis point which the product development must pay attention also can be different. Not only the child product meets child's need in the design, simultaneously must satisfy the guardian to the content, the operation and a special establishment request, but elder's purchase psychology also is the important attribute. Taking advantage of by this funds based on the research results unprecedented product development, the customer has obtained several turns financing, throws the capital including commercial giant Ali anxiously, the millet and so on, the brand influence and the attention obtains the enormous promotion.

CHALLENGE:
Achievement sees clearly which based on the research, strategically the direction enterprise excavates the effective innovation opportunity, the success making profession range pole level product.

ADDED DATE:
2015-02-10 04:04:57

TEAM MEMBERS (7) :
Design, Shanghai LKK Innovation Design Group, Lianzhen Zhoujiaqi Dinglei Chutian, , Manufacturer, Youngzone Culture Co Ltd and Xiongjianming

IMAGE CREDITS:
Zhoujiaqi
Dinglei
Chutian

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CLIENT/STUDIO/BRAND DETAILS
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NOMINATION DETAILS

Yongzone Digital Virtual Image Teaching MacHine by Rumi Li is a Nominee in Education and Training Content Design Category.

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AWARD DETAILS

Yongzone Digital Virtual Image Teaching MacHine by Rumi Li is Winner in Education and Training Content Design Category, 2014 - 2015.



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