Honeywell Air Purifier by Rumi Li

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DESIGN DETAILS
DESIGN NAME:
Honeywell

PRIMARY FUNCTION:
Air Purifier

INSPIRATION:
Marches the China smart products market first section air cleaner as Honelywell, from the very beginning prepares is paid attention, the research team pays attention to the Chinese expense market for a long time, the depth grasps the environment electrical appliances expense tendency and its in-depth causal relation, locates the goal user and the market rigorously, and coordinates the outward appearance design and the APP research and development team, follows up unceasingly and examines the research conclusion repeatedly, guarantees the research conclusion correct transmission landing

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the research we discovered many user customs through the nose judgment room in air condition, increase for the purifier eliminate the taste function, the user to the air cleaner purification effect degree of satisfaction straight line promotion. In the observation we discovered that, the user thought replaces the mesh is both complex and not the hygienic work, the drawer type opening way, convenient user replacement different level mesh. On organism increases the two-dimensional code, may let the user with ease purchase assigns the model the mesh Carried us in product app to increase the real-time air monitor index feedback, 24 hour historical air mass curve for the user has served, satisfied the user to want to find out the outdoors air situation Not only we also increased the electronic instruction booklet function in app, in the app electronic instruction booklet have been advantageous for the search also to be possible to draw support from the rich graphical representation and to be clear about the interaction help user to solve the problem.

OPERATION / FLOW / INTERACTION:
The research team from the user habits and customs, the market environment and product use pain spot these three master lines embarks launches the research work. We collect the air cleaner market competition condition in the research process, observes the user actual operation and the maintenance situation thoroughly, sees clearly their deep level demand, finally embarks from the user demand and the esthetic angle, the success makes the user experience to be extremely good, the function locates fine, is advantageous for the maintenance, the modelling artistic also meets the user need the product, in addition, we have also established necessary APP as the product which practical easy to operate, and has planned the brand-new self-service maintenance pattern and online consumes the material purchase.

PROJECT DURATION AND LOCATION:
started in March 2014 in China finished in December 2014 in China

FITS BEST INTO CATEGORY:
Meta, Strategic and Service Design

PRODUCTION / REALIZATION TECHNOLOGY:
The research team has manufactured 1:1 model and the array presses a key alternately the model, the invitation different background user test experience, and competes the development contrast experiment with other. Through in the research process intermediate stage test and the later period verification phase use, derives the concrete solution suggestion

SPECIFICATIONS / TECHNICAL PROPERTIES:
550mm*209mm*422mm 5kg

TAGS:
user insight and product innovation research

RESEARCH ABSTRACT:
Marches the China smart products market first section air cleaner as Honelywell, from the very beginning prepares is paid attention, the research team pays attention to the Chinese expense market for a long time, the depth grasps the environment electrical appliances expense tendency and its in-depth causal relation, locates the goal user and the market rigorously, and coordinates the outward appearance design and the APP research and development team, follows up unceasingly and examines the research conclusion repeatedly, guarantees the research conclusion correct transmission landing. The research team has manufactured 1:1 model and the array presses a key alternately the model, the invitation different background user test experience, and competes the development contrast experiment with other. Through in the research process intermediate stage test and the later period verification phase use, derives the concrete solution suggestion. The goal investigation and study community age mainly concentrates in 23 to 55 years old between, besides uses the air cleaner they also to be able personally to undertake the policy-making duty which in oneself family the electric appliance selects and purchases. Visits deeply based on the earlier period residence, in the design intermediate stage, we also invited them to participate in our model evaluation, and based on before interview, the track investigation and study which developed to them. In this research, the research team excavates the air cleaner user demand and the pain spot, and discovered the conclusion transforms as the design solution, mainly studies the member to participation directly the later period the design research and development work. Section: during the process of observing user behavior, technology to record the user habits and interact with Air Purifier process, we put them in chronological order after combing and study according to the stages of development into details, and different user slices side by side test The user participatory design: the design of the medium-term, users participate in the design process tests, review purification experience, product functions, key forms, maintenance experience, app usage, Internet experience, put forward the idea In the research we discovered many user customs through the nose judgment room in air condition, increase for the purifier eliminate the taste function, the user to the air cleaner purification effect degree of satisfaction straight line promotion. In the observation we discovered that, the user thought replaces the mesh is both complex and not the hygienic work, the drawer type opening way, convenient user replacement different level mesh. On organism increases the two-dimensional code, may let the user with ease purchase assigns the model the mesh Carried us in product app to increase the real-time air monitor index feedback, 24 hour historical air mass curve for the user has served, satisfied the user to want to find out the outdoors air situation Not only we also increased the electronic instruction booklet function in app, in the app electronic instruction booklet have been advantageous for the search also to be possible to draw support from the rich graphical representation and to be clear about the interaction help user to solve the problem. Honeywell entered the household appliance market in China for the first time, after products enter the market by the user great acclaim, with sales booming, explosive enhance brand recognition and product awareness, within a short time became well known brands of Chinese consumers.

CHALLENGE:
In the research, we to the air cleaner product use way, the maintenance flow and the Internet docking have all made the promotion solution and the plan, not only these promotion can attract the massive buyers, but also can have the guidance function to in the profession other product research and development.

ADDED DATE:
2015-02-10 03:38:11

TEAM MEMBERS (7) :
Manufacturer, Honeywell China Co Ltd, Jeff Gao Steven Li Peter Lau, , Design, Shanghai LKK Innovation Design Group and Lianzhen Zhoujiaqi Chutian Dinglei Wangxu

IMAGE CREDITS:
Zhoujiaqi
Chutian
Dinglei
Wangxu

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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

Honeywell Air Purifier by Rumi Li is a Nominee in Meta, Strategic and Service Design Category.

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AWARD DETAILS

Honeywell Air Purifier by Rumi Li is Winner in Meta, Strategic and Service Design Category, 2014 - 2015.



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