S.I.S. APPLICATION Retail, shop by Ayhan Guneri

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DESIGN DETAILS
DESIGN NAME:
S.I.S. APPLICATION

PRIMARY FUNCTION:
Retail, shop

INSPIRATION:
Streets, Technology, Social media, Music, Street Art, Trend Setter.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
S.I.S. Application is the concept work that is applied in Istanbul and It is designed as a Flagship store ,Sport In Street Based on the researches of the brand, we have presented 3 different mood boards. The mood boards are designed for reflecting street culture where the themes such as social media, nature and city life are included. Every component that is used increases the excitement of young people and this causes them to spend more time in the store which increases the possibility of selling a product.

OPERATION / FLOW / INTERACTION:
SIS application is a project that young people can find themselves and their wishes with a new generation store creation.

PROJECT DURATION AND LOCATION:
brainstorming took 1 month, entire project and concept took 7 months to create.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
SIS is a store that different methods of construction are applied. Since there will be a lot of stores opening to the market in a short period of time, rather than using traditional methods we used panels that gives an effect of acrylic stone and concrete, as they are faster to construct. Inside and outside of the store involve digital visual systems. Reflection of streets with neon texts gain the store a specular effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
2377cm x 1465cm x 522cm 330 msq

TAGS:
'Sport in street, Ayhan, Güneri, Guneri, interior, Awards, Ödül, Turkish designer'

RESEARCH ABSTRACT:
Existing stores from different parts of the world serving young people were started to be visited and researches were begun. The successes and minuses of the stores were discussed. The inputs that reflect the spirit of the brand were pointed. The interests of young people, their interaction with technology and their addiction towards social media were found. Their interest in Street Art is researched and the spirit that consists of all these components is found. Based on this spirit mood boards are designed.

CHALLENGE:
During the creation of the project we have worked with University and High School students and new graduates. It seemed like the best way to learn the wishes of youth.

ADDED DATE:
2015-01-24 08:54:53

TEAM MEMBERS (3) :
Ayhan Guneri,Ata Can Guneri,, Yigit Guneri,Duygu Guneri, and Ugur Dodanlı,Tugce korun

IMAGE CREDITS:
Ayhan Güneri,Uğur dodanlı

Visit the following page to learn more: http://www.ayhanguneri.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SPORT IN STREET / ZIYLAN GROUP

PROFILE:
The activities of the group were initiated by Ahmet Ziylan, by means of manufacturing custom-made shoes in a small workshop in the city of Gaziantep, early in the 60s. Thereafter the company switched to serial production on a small scale. During the early 70s, the shoes sub industry manufacturing was initiated in Istanbul. The first training shoes were manufactured in 1985. The company got its first brand Halley registered in 1987, and the growth process of the company thus started. Ziylan Group is currently the owner of Polaris, Kinetix, Flogart, Proshot, Torex, Halley and Rootless brands, all of which are registered. The Group concluded its first international deal with Greece in 1988 and hence the export activities of the group started. The company maintained its growth pace in the following years and nowadays it has become Turkey’s leading shoes groups, composed of 13 sister companies all of which, except for one, are involved in the shoes industry and the shoe related sub industries, as well as its trading. Various companies in the Group participate in a great number of local and international fairs and exhibitions all throughout the year, with the goal of increasing their exports.

NOMINATION DETAILS

S.i.s. Application Retail, Shop by Ayhan Guneri is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Ayhan Guneri when results are announced.
AWARD DETAILS

S.i.s. Application Retail, Shop by Ayhan Guneri is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.

· Read the interview with designer Ayhan Guneri for design S.I.S. APPLICATION here.

· Press Members: Login or Register to request an exclusive interview with Ayhan Guneri.

· Click here to register inorder to view the profile and other works by Ayhan Guneri.
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