The Olive Tree Packaging for Olive Oil by Sumi Creative Co |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Olive Tree PRIMARY FUNCTION: Packaging for Olive Oil INSPIRATION: We were inpired by the subtle duality of looking and seeing and leaving something creative for the mind to play with. It highlights the refinement of the product. Straight lines, clear simplistic idea that is synonymous with the Delaire Graff Estate in South Africa. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In this world it is hard to find a design that does not follow the normal trend in packaging. The Olive Tree was designed for famed Laurence Graff whom owns the Delaire Graff Estate in Stellenbosch, South Africa. It needed to represent and upmarket product, in line with what Laurence Graff himself is used to, just the best. When you look at the bottle you almost get the impression the through the clean glass and the golden olive oil in it, you are staring at an olive tree in the distance. OPERATION / FLOW / INTERACTION: It is elegant with a cork top. PROJECT DURATION AND LOCATION: Product started in Stellenbosch, South Africa in March 2011 and finalised in October 2011. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was inspired by the idea of brining nature closer to the final product. It is important to note that it turns full circle, from the tree to the bottle. This has all been designed on Adobe Creative Suite SPECIFICATIONS / TECHNICAL PROPERTIES: Product is 330mm high, 55mm wide and 55mm deep. TAGS: Olive, oil, packaging, silk screen, design, graphic, Laurence Graff RESEARCH ABSTRACT: Time was spent with the owner the estate, Laurence Graff, to understand the product and the process behind it. Further research was done through the internet and visits to producers of olive all in South Africa. CHALLENGE: To recreate the olive oil tree through silk screen printing on glass by SaverGlass in Feuquieres, France. ADDED DATE: 2015-01-23 08:43:19 TEAM MEMBERS (1) : IMAGE CREDITS: Sumi Creative Co |
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| Visit the following page to learn more: http://sumicreativeco.com | |||||
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NAME: SUMI CREATIVE CO PROFILE: Sumi Creative Co is a graphic design company that specilises in wine labels in South Africa. The company has grown further into the packaging industry which now include a world wide client base. Sumi Creative Co is an upmarket design company that specialises in quality with attention to detail. The company also boasts delivering on time. The company is based in the winelands area of South Africa and has some of the major wine labels of South Africa as clients. |
| AWARD DETAILS | |
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The Olive Tree Packaging For Olive Oil by Sumi Creative Co is Winner in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Sumi Creative Co. · Click here to register inorder to view the profile and other works by Sumi Creative Co. |
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