SONY semiconductor branding Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara

Home > Winners > #38025


DESIGN DETAILS
DESIGN NAME:
SONY semiconductor branding

PRIMARY FUNCTION:
Sales Promotion & Branding

INSPIRATION:
The product features the capability to provide bright, clear video imagery, inspiring the use of color and light as motifs to represent those features. To keep the brand image from taking priority over the substance of the product, contrasts and comparisons of the video imagery produced are being used together with other similar methods to introduce its functionality in detail.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the Sony branding project for semiconductor products for use in security camera applications. The designs for web sites and exhibitions, which are crucial touch points, were completely redone and new images constructed as part of efforts to strengthen customer relations. Full use was made of the functions of color and form, the essential elements of design, to develop graphic elements that express the distinctive features of the product. These elements were deployed as key visuals to provide the inorganic product with its own expressive face, thereby building up a rich world.

OPERATION / FLOW / INTERACTION:
Website Users can operate it intuitively. It has simple structure and navigates them to informations they need directly. In the exhibition, we have to display similar products in one space. We try to display clearly by space planning and graphic design.

PROJECT DURATION AND LOCATION:
The website launched in January 2014. The exhibition was held in October 2014.

PRODUCTION / REALIZATION TECHNOLOGY:
Renewed website has a advanced research system. There are many information on the website. Users can get a target information quickly by this system.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Sony, Exhibition booth design, Website design, Xarina, Effio, Starvis, Pregius, Japan

RESEARCH ABSTRACT:
The result of preliminary survey showed that there were little competitive websites designed with branding. Besides, global website should be designed considering nonverbal communication.

CHALLENGE:
The exhibition was held in China. It is very difficult to keep design quality in constructing a booth. We visited to china and controlled quality communicating to local staffs.

ADDED DATE:
2014-12-22 09:47:04

TEAM MEMBERS (6) :
Creative Director: Noriaki Nakao, Creative Director: Emiko Makino, Creative Director: Yoshinori Namiki, Art Director: Katsumi Tamura, Art Director: Takahiro Sugawara and Designer: Takahiro Sugawara

IMAGE CREDITS:
Photographer: Takahiro Sugawara

Visit the following page to learn more: http://www.sony.net/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Sony Corporation

PROFILE:
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally.

NOMINATION DETAILS

Sony Semiconductor Branding Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Katsumi Tamura & Takahiro Sugawara when results are announced.
AWARD DETAILS

Sony Semiconductor Branding Sales Promotion & Branding by Katsumi Tamura & Takahiro Sugawara is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Katsumi Tamura & Takahiro Sugawara.

· Click here to register inorder to view the profile and other works by Katsumi Tamura & Takahiro Sugawara.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |