Gammatera G2 Gaming Headphones by JEFFERY YAP

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DESIGN DETAILS
DESIGN NAME:
Gammatera G2

PRIMARY FUNCTION:
Gaming Headphones

INSPIRATION:
Inspired by the Ancient Terracotta Warriors from the origin of the Great Emperor Qin with the legendary dynasty of Qin from 221 to 206 BC. The Edifier G-Series - Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Edifier, a China No.1 audio equipments manufacturer is set to introduce a brand new gaming headphone like no others, an more exciting, soulful, competitive Gaming Headphone which named under the group Franchise, "G - Series ", with an ambitious Product name given - " Gammatera". Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world.

OPERATION / FLOW / INTERACTION:
First, we have product testing and examination, then conducting focus group with invited experienced gamers from different levels, researched about product preferences, criterias, and the honest results we could obtained. During a few rounds of Design presentation, gathering the essence of what online gamers really wanted. Packaging prototypes were created with 2 production techniques ensuring overall user experience and practicality.Finalising prototype production before mass production

PROJECT DURATION AND LOCATION:
The Project took approximately 3 months from Idea Generation, Creative Executions, Research Works, Prototype productions and approval from United States, Italy, Brazil Canada and Edifier Headquarters in China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
highly biodegradable and recyclable material, such as 600gsm card board with Matt Lamination Protection with a touch of luxury and sustainability; the open window design using biodegradable transparent plastic with supreme product visibility ; opening Panel has internal built-in magnets created for more user-friendly experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
225mm (Width) x 84mm (Thickness) x 264mm (Height)

TAGS:
Edifier, Sincere Creation, Headphone Packaging, Gaming Packaging

RESEARCH ABSTRACT:
We implemented Quantitative and Qualitative Surveys with our Invited Guests ( Online Gamers from around the world) and Also Pictorial and Design Presentations in provoking and extracting real and honest comments in 2 weeks. We also runs a complete competitors and product analysis from product design, packaging, pricing and also studied various types of gamers with their personal preferences and expectations.

CHALLENGE:
Implementing various discussions and revisions on the overall design practicality, future extensibility and also product clarity in providing the best overall experience we could.

ADDED DATE:
2014-11-17 20:14:25

TEAM MEMBERS (1) :
Jeffery Yap (Managing Director, Sincere Creation International)

IMAGE CREDITS:
Sincere Creation International All Rights Reserved.

Visit the following page to learn more: http://goo.gl/CTQ86B
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sincere Creation International

PROFILE:
Founded in April 2005, Sincere Creation believe the best design comes within the inner soul of sincerity, truth and honesty ; Sincere Creation has portfolio across Australia, China, Hong Kong, Japan and Malaysia. Sincere Creation specialises in Brand Development, Creative Designs, Product Designs, Web Development and Event Planning.

NOMINATION DETAILS

Gammatera G2 Gaming Headphones by Jeffery Yap is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gammatera G2 Gaming Headphones by Jeffery Yap is Winner in Packaging Design Category, 2014 - 2015.

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