Inspired by the Ancient Terracotta Warriors from the origin of the Great Emperor Qin with the legendary dynasty of Qin from 221 to 206 BC. The Edifier G-Series - Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Edifier, a China No.1 audio equipments manufacturer is set to introduce a brand new gaming headphone like no others, an more exciting, soulful, competitive Gaming Headphone which named under the group Franchise, "G - Series ", with an ambitious Product name given - " Gammatera". Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world.
OPERATION / FLOW / INTERACTION:
First, we have product testing and examination, then conducting focus group with invited experienced gamers from different levels, researched about product preferences, criterias, and the honest results we could obtained. During a few rounds of Design presentation, gathering the essence of what online gamers really wanted. Packaging prototypes were created with 2 production techniques ensuring overall user experience and practicality.Finalising prototype production before mass production
PROJECT DURATION AND LOCATION:
The Project took approximately 3 months from Idea Generation, Creative Executions, Research Works, Prototype productions and approval from United States, Italy, Brazil Canada and Edifier Headquarters in China.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
highly biodegradable and recyclable material, such as 600gsm card board with Matt Lamination Protection with a touch of luxury and sustainability; the open window design using biodegradable transparent plastic with supreme product visibility ; opening Panel has internal built-in magnets created for more user-friendly experience.
SPECIFICATIONS / TECHNICAL PROPERTIES:
225mm (Width) x 84mm (Thickness) x 264mm (Height)
Edifier, Sincere Creation, Headphone Packaging, Gaming Packaging
We implemented Quantitative and Qualitative Surveys with our Invited Guests ( Online Gamers from around the world) and Also Pictorial and Design Presentations in provoking and extracting real and honest comments in 2 weeks.
We also runs a complete competitors and product analysis from product design, packaging, pricing and also studied various types of gamers with their personal preferences and expectations.
Implementing various discussions and revisions on the overall design practicality, future extensibility and also product clarity in providing the best overall experience we could.
TEAM MEMBERS (1) :
Jeffery Yap (Managing Director, Sincere Creation International)
Sincere Creation International All Rights Reserved.