Stumbras Vodka Premium Organic Vodka Bottle by Edvardas Kavarskas

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DESIGN DETAILS
DESIGN NAME:
Stumbras Vodka Premium Organic

PRIMARY FUNCTION:
Vodka Bottle

INSPIRATION:
Vodka produced from wheat grown on an organic farm and deep subsurface water. Its production also includes filtration through a unique linen filter. Though no longer grown in Lithuania, flax is still a distinctly Lithuanian plant and thus acted as the leading design inspiration. The natural, blue colour of the flax blossom was the main inspiration.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When it comes to organic products, the usual images immediately come to mind, with green as the dominant colour on textured paper, natural, realistic pictures of the nature, and so on. We decided to present this organic vodka in a slightly different manner. The pattern on the bottle neck reminiscent of mature flax, and the linen filter symbol are the main eye-catching design elements, while the paper used for the label, the subtle foil decor and the embossed details evoke sensations of touch.

OPERATION / FLOW / INTERACTION:
We created this product specifically for consumers who seek high quality and esthetical design. We wanted it to become an item of choice for people to bring to their friends houses or send to their beloved ones as a gift from Lithuania.

PROJECT DURATION AND LOCATION:
The product appeared on the shelves of Lithuanian retail stores in the end of 2013.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass, wood, unique paper, cold foil, silkscreen printing, embossing etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 99 x Depth 66 x Height 233

TAGS:
Stumbras, Vodka, Premium, Organic, Unique, Linen filter, Blue, Innovative, Subtle

RESEARCH ABSTRACT:
Research shows that the demand for organic alcoholic products is rapidly increasing around the world. Meanwhile in Lithuania, this market niche was still vacant. It was thanks to this insight that we made a decision to offer organic vodka for Lithuanian consumers and we expect it to acquire a special cultural significance due to the use of linen as a filtering material.

CHALLENGE:
Finding a slightly different manner to represent organic theme to nowadays consumer.

ADDED DATE:
2014-11-06 08:51:31

TEAM MEMBERS (4) :
Art director & designer: Edvardas Kavarskas , Product development department manager: Jūratė Paulauskienė , Product development manager: Artūras Kazlauskas and Copywriter: Daiva Grikinienė

IMAGE CREDITS:
Photographer: Edgaras Marozas, 2014
Aquarelle author: Gintarė Lučiūnaitė, 2014

Visit the following page to learn more: http://linkd.in/1veA2LC
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Stumbras Vodka Premium Organic Vodka Bottle by Edvardas Kavarskas is a Nominee in Packaging Design Category.

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AWARD DETAILS

Stumbras Vodka Premium Organic Vodka Bottle by Edvardas Kavarskas is Winner in Packaging Design Category, 2014 - 2015.



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