JOHNNIE WALKER signature blend Collateral materials by E-graphics communications

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DESIGN DETAILS
DESIGN NAME:
JOHNNIE WALKER signature blend

PRIMARY FUNCTION:
Collateral materials

INSPIRATION:
Inviting only a few distinguished customers (VIPs) to this event, Johnnie Walker’s Master Blender makes personalized blend for them in their sight. To discover their personal preference on flavors and tastes, the Master Blender has conversations with the invited guests directly and keeps blending work until the perfect one is found, the only one in the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・These collateral materials are created for Jonnie Walker’s special event held at the residence of British Ambassador to Japan. ・Selected materials and special printing are used to produce each of the items, from business cards, shopping bags, leaflets to booklets showing how to purchase, for this event. Pursued the highest quality in texture & feel to communicate a totally different worldview.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The British Embassy in Tokyo

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
・Selected materials and special printing are used to produce each of the items, from business cards, shopping bags, leaflets to booklets showing how to purchase, for this event. Pursued the highest quality in texture & feel to communicate a totally different worldview.

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
We tried to create a premium luxury item that goes further than the standard luxury image commonly shared by most people. By doing so, we tried to recreate the notion of luxury.

ADDED DATE:
2014-10-29 00:14:28

TEAM MEMBERS (3) :
Creative director: Yoshitaka Nonaka, Art director: Eriko Takahashi and Copy writer: Koji Yoshii

IMAGE CREDITS:
E-graphics communications, 2014.

Visit the following page to learn more: http://www.mhdkk.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MHD - Moët Hennessy Diageo

PROFILE:
Description of business: Sales and marketing activities of imported liquors in japan. Established: December 14, 1987. Capital: 150 million Yen. Representative director and president: James Paton Number of employees: 238(as of December 31st, 2013) Offices: Sapporo, Sendai, Tokyo, Nagoya, Osaka, Hiroshima, Fukuoka.

NOMINATION DETAILS

Johnnie Walker Signature Blend Collateral Materials by E-Graphics Communications is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Johnnie Walker Signature Blend Collateral Materials by E-Graphics Communications is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.



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