Nissan Calendar 2014 Calendar by E-graphics communications

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DESIGN DETAILS
DESIGN NAME:
Nissan Calendar 2014

PRIMARY FUNCTION:
Calendar

INSPIRATION:
An artist and Nissan and graphic and digital collaboration produce surprise.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・Each year Nissan produces a calendar under the theme of its brand tagline “Excitement unlike any other.” The year 2014 version is an innovative one, featuring “Nicolai Bergmann” who is a renowned floral design artist in Japan. 

OPERATION / FLOW / INTERACTION:
By using an AR (augmented reality) application, users can also enjoy exclusive content the calendar delivers. Users can download the app on their smartphone or tablet and point the device to the cover of the calendar to watch a behind-the-scenes video that shows the colorful process of space creation using Nissan cars and flower arrangements. In addition, users can launch AR content for each calendar month to view Nicolai Bergmann discussing his thoughts he put into each piece of art.

PROJECT DURATION AND LOCATION:
in Japan

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
・All visual images used in the calendar include flower arrangements Nicolai Bergmann created based on inspirations he received from Nissan vehicles featured in the calendar. The spaces, in which “cars” and “flower arrangements” coexist, are the works of art themselves. We have taken photos of those spaces and placed the images throughout the 13-month calendar.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The AR application used in the calendar is available on App Store and Google play only in Japan, therefore it can’t be downloaded in the United States. Please refer to a uploaded short video.

TAGS:
Nissan Calendar 2014

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-10-28 21:28:15

TEAM MEMBERS (5) :
Exective creative director: Tomohira Kodama, Creative director: Takanori Utsumi, Art director: Naoya Miki, Designer: Ryuta Hori, Sho Bancon and Copy writer: Mayu Oonishi

IMAGE CREDITS:
E-graphics communications, 2014.

Visit the following page to learn more: http://www.nissan.co.jp/EVENT/WALLPAPER/2014/ NISSAN/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nissan Motor Co., Ltd.

PROFILE:
Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.

NOMINATION DETAILS

Nissan Calendar 2014 Calendar by E-Graphics Communications is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Nissan Calendar 2014 Calendar by E-Graphics Communications is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.



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