Summer Garden Liqueur bottle by Edmundas Jankauskas

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DESIGN DETAILS
DESIGN NAME:
Summer Garden

PRIMARY FUNCTION:
Liqueur bottle

INSPIRATION:
The main inspiration was rich colours of the liqueur itself.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main purpose of this project was to completely redesign existing Summer Garden liqueur. To make it look fresher, more exclusive and modern, white elements were used for the information and secondary graphics. For the main image, which is supposed to immediately convey the flavour of the liqueur, coloured and stylised elements of the fruits were used. This project was made as a concept for the final coursework in collaboration with Stumbras AB.

OPERATION / FLOW / INTERACTION:
This label design should provide instant visual information about the liqueur flavour. It should also look sweet and luxurious, but affordable. Simple, eye catching design stands out from the competition and is easily seen on the shelf.

PROJECT DURATION AND LOCATION:
This concept project started in January 2014 and finished in June 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Transparent adhesive film with flexography print.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 140mm x Height 150 mm (adhesive transparent film)

TAGS:
Summer Garden, liqueur, cherry, pear, coffee, Stumbras AB, label

RESEARCH ABSTRACT:
To get better understanding of liqueur category in Baltic states (the main selling audience for Summer Garden), the main competitors were analyzed: what elements are used, what colours, how many different elements are on the labels, how the flavour is expressed. Result of this research provided a great view of the category and led to some of the decisions for the final product.

CHALLENGE:
Since Summer Garden liqueur is sold in a lower price alcoholic beverages category, it was important to keep low price of label printing. At the same time the task was to make it stand out of competition, look modern and attractive for the customer.

ADDED DATE:
2014-10-23 01:02:52

TEAM MEMBERS (1) :
Project supervisor: Gediminas Lašas

IMAGE CREDITS:
Edmundas Jankauskas, 2014.

Visit the following page to learn more: http://bit.ly/1rcyhZc
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
“Stumbras” is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history we have grown really big, powerful, professional and wise. We are especially proud of the appreciation gained in our homeland Lithuania which is the real flattery for our company. Yet, „Stumbras“ overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Summer Garden Liqueur Bottle by Edmundas Jankauskas is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Edmundas Jankauskas when results are announced.
AWARD DETAILS

Summer Garden Liqueur Bottle by Edmundas Jankauskas is Winner in Packaging Design Category, 2014 - 2015.

· Read the interview with designer Edmundas Jankauskas for design Summer Garden here.

· Press Members: Login or Register to request an exclusive interview with Edmundas Jankauskas.

· Click here to register inorder to view the profile and other works by Edmundas Jankauskas.
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