Classical Raya Catalog by Giftseries Sdn. Bhd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Classical Raya PRIMARY FUNCTION: Catalog INSPIRATION: Hari Raya literally translates to Day of Celebration accompanied by melodious Raya music, spreading a sense of anticipation and excitement throughout the community. If there is one thing we notice about the Hari Raya music scene, it is that evergreen Hari Raya songs performed by legendary singers of yesteryear still remain as everyone all-time favourites up until today. To bring forth the essence of this theme, our gift hamper catalog is designed to resemble an old vinyl record. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Identifying the main challenges at hand, we strive to inject a cultural related theme into our designs. Our goal was to create a memorable piece of design, rather than just pages comprised of product visuals and their respective prices. An artwork that consumers will see as a keepsake item. Generate a higher level of appreciation for our country classical music and traditional folk art especially among the younger generation. OPERATION / FLOW / INTERACTION: The front page of the catalog itself is made to look like the sleeve of a vinyl. Once open, consumers are greeted with a vinyl spinning on a record player. The vinyl visual is cleverly designed, so when it is flipped open, it reveals the album track listing, which displays the content page of the catalog. PROJECT DURATION AND LOCATION: The project started in May 2013 and finished in June 2013 in Malaysia. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The front page of the catalog itself is made to look like the sleeve of a vinyl. Once open, consumers are greeted with a vinyl spinning on a record player. The vinyl visual is cleverly designed, so when it is flipped open, it reveals the album track listing, which displays the content page of the catalog. SPECIFICATIONS / TECHNICAL PROPERTIES: * Paper:Front & Back Cover - 260gsm Art Card * Contents Page - 230gsm Art Card * Inner - 105gsm Matt Art Paper * Pages: 34pages including Front and Back Cover * Colour: Full Colour * Size: 19.5cm x 19.5cm * Finishing: 1Side Matt Lamination, Die-cut on cover and back cover, die-cut on contents page, silver stamping on the chop (Cover) * Binding: Staple Bind TAGS: catalog, classical raya, giftseries, music, old vinyl record RESEARCH ABSTRACT: Hari Raya literally translates to Day of Celebration accompanied by melodious Raya music so the front page of the catalog itself is made to look like the sleeve of a vinyl. CHALLENGE: With so many catalogs circulating around the public, chances are, the ordinary ones would probably end up in the bin without so much as a glance. Even if a consumer does flip through your catalog, there is only a small percentage of him remembering your brand, unless he was initially interested in the product you are offering. ADDED DATE: 2014-09-30 08:32:56 TEAM MEMBERS (3) : Creative Director: Tony Wong, Copywriter: Tay Huey Teng and Graphic Designer: Vincent Teoh IMAGE CREDITS: Giftseries Sdn. Bhd., 2014. |
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| Visit the following page to learn more: http://www.gift-series.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Giftseries Sdn. Bhd. PROFILE: Giftseries Sdn. Bhd. has been in Malaysia since 2004, started as a supplier for corporate gifts. In 2008, the company established the gift hamper business. Giftseries, which emerged as a fierce competitor of the gift hamper industry in Malaysia, has been around for only 6 years. Within a short span of 6 years we have garnered some good experience to compete with major rivals such as ‘Noel Gifts’ and ‘Pods and Petals’ that have similar business model as us. The company emphasizes on a few core values in its business: 1) Premium Quality 2) Friendly Customer Care 3) Creativity in Packaging Designs and its Themes and, 4) Value for Money |
| AWARD DETAILS | |
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Classical Raya Catalog by Giftseries Sdn. Bhd is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Giftseries Sdn. Bhd.. · Click here to register inorder to view the profile and other works by Giftseries Sdn. Bhd.. |
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