Classical Raya Catalog by Giftseries Sdn. Bhd.

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DESIGN DETAILS
DESIGN NAME:
Classical Raya

PRIMARY FUNCTION:
Catalog

INSPIRATION:
Hari Raya literally translates to Day of Celebration accompanied by melodious Raya music, spreading a sense of anticipation and excitement throughout the community. If there is one thing we notice about the Hari Raya music scene, it is that evergreen Hari Raya songs performed by legendary singers of yesteryear still remain as everyone all-time favourites up until today. To bring forth the essence of this theme, our gift hamper catalog is designed to resemble an old vinyl record.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Identifying the main challenges at hand, we strive to inject a cultural related theme into our designs. Our goal was to create a memorable piece of design, rather than just pages comprised of product visuals and their respective prices. An artwork that consumers will see as a keepsake item. Generate a higher level of appreciation for our country classical music and traditional folk art especially among the younger generation.

OPERATION / FLOW / INTERACTION:
The front page of the catalog itself is made to look like the sleeve of a vinyl. Once open, consumers are greeted with a vinyl spinning on a record player. The vinyl visual is cleverly designed, so when it is flipped open, it reveals the album track listing, which displays the content page of the catalog.

PROJECT DURATION AND LOCATION:
The project started in May 2013 and finished in June 2013 in Malaysia.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The front page of the catalog itself is made to look like the sleeve of a vinyl. Once open, consumers are greeted with a vinyl spinning on a record player. The vinyl visual is cleverly designed, so when it is flipped open, it reveals the album track listing, which displays the content page of the catalog.

SPECIFICATIONS / TECHNICAL PROPERTIES:
* Paper:Front & Back Cover - 260gsm Art Card * Contents Page - 230gsm Art Card * Inner - 105gsm Matt Art Paper * Pages: 34pages including Front and Back Cover * Colour: Full Colour * Size: 19.5cm x 19.5cm * Finishing: 1Side Matt Lamination, Die-cut on cover and back cover, die-cut on contents page, silver stamping on the chop (Cover) * Binding: Staple Bind

TAGS:
catalog, classical raya, giftseries, music, old vinyl record

RESEARCH ABSTRACT:
Hari Raya literally translates to Day of Celebration accompanied by melodious Raya music so the front page of the catalog itself is made to look like the sleeve of a vinyl.

CHALLENGE:
With so many catalogs circulating around the public, chances are, the ordinary ones would probably end up in the bin without so much as a glance. Even if a consumer does flip through your catalog, there is only a small percentage of him remembering your brand, unless he was initially interested in the product you are offering.

ADDED DATE:
2014-09-30 08:32:56

TEAM MEMBERS (3) :
Creative Director: Tony Wong, Copywriter: Tay Huey Teng and Graphic Designer: Vincent Teoh

IMAGE CREDITS:
Giftseries Sdn. Bhd., 2014.

Visit the following page to learn more: http://www.gift-series.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Giftseries Sdn. Bhd.

PROFILE:
Giftseries Sdn. Bhd. has been in Malaysia since 2004, started as a supplier for corporate gifts. In 2008, the company established the gift hamper business. Giftseries, which emerged as a fierce competitor of the gift hamper industry in Malaysia, has been around for only 6 years. Within a short span of 6 years we have garnered some good experience to compete with major rivals such as ‘Noel Gifts’ and ‘Pods and Petals’ that have similar business model as us. The company emphasizes on a few core values in its business: 1) Premium Quality 2) Friendly Customer Care 3) Creativity in Packaging Designs and its Themes and, 4) Value for Money

NOMINATION DETAILS

Classical Raya Catalog by Giftseries Sdn. Bhd is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Classical Raya Catalog by Giftseries Sdn. Bhd is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.

· Read the interview with designer Giftseries Sdn. Bhd. for design Classical Raya here.

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