Garzisi Multifunctional Packaging by Pradnyaa Phadke

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DESIGN DETAILS
DESIGN NAME:
Garzisi

PRIMARY FUNCTION:
Multifunctional Packaging

INSPIRATION:
Saffron is a precious spice for its values and the elaborative production process. We wanted to preserve the purity of this valuable delicacy till it becomes part of the desired recipe. So we designed a small product around the saffron rather than just packaging. A product that creates a process for using this saffron and can be reused/ preserved. Inspired by the saffron flower itself, the outer packaging plus display creates the extra oomph for this luxury product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Primary pack, a glass jar that contains and preserves the saffron is sandwiched between a wooden mortar-pestle: the cap a sphere that rests inside the bottle for hygiene and the concave bottom part. The specially designed tweezers are to pick the stems out of the glass jar. An elegant outer box blooms to reveal the product inside and by turning inside out, this box turns into a display! Each aspect of our brand is so meticulously designed that we wont stop surprising you.

OPERATION / FLOW / INTERACTION:
The packaging in reality is a compact and smart little product. It preserves its content, prepares it for use and even becomes a shelf display to attract the shopper.

PROJECT DURATION AND LOCATION:
The project started its concept and research phase in November 2013. Designs were final by February 2014. The final prototypes of the wooden parts from Lecco, Italy and the handmade cardboard box from Mumbai, India were done by March 2014. Production of all pieces completed by June 2014. And finally all the pieces were assembled and ready to sell in Sulmona, Italy by July 2014.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging is 90% artisanal with parts made in different places on globe. The main materials used are beechwood, glass, high quality paper in various finishes and a copper finished coin. The wooden parts are made in a toy factory based at the hills near the town of Lecco. The copper coin comes from a tiny place near Como. Where as the handmade box is produced in a small but upcoming fabricators shop in Mumbai.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outer box is covered with a pearlised and textured, high quality ivory coloured paper. The logo and the flowers are adorned with a copper coloured hot foil. The inside of the box is decorated with a metallic textured high quality, copper coloured paper with hot foiled logo in ivory on one side. All the wooden parts are made from beechwood and have the design/logo laser printed on them.

TAGS:
Garzisi Saffron, 100 percent pure Italian saffron from the lands of LAquila, Luxury spice packaging, Handmade packaging, Saffron packaging display, Saffron pack with mortar and pestle, Packaging with tweezers, Saffron packaging with crusher and tweezers, Packaging in wood, hexagonal box

RESEARCH ABSTRACT:
Most of the research was based on online findings and qualitative data collected via interviews, market insights and trend spotting.

CHALLENGE:
As the client's production requirement for the first lot of was only of 2000 pieces, we started the project with an intensive research of available glass jar in the market. Designing the packaging and applying ideas to an existent glass jar was a unique challenge. Determining the correct size of the wooden sphere that rests inside the bottle and is sued as a pestle was specially demanding. We had to go through many rounds of R&D to perfectly match the different materials.

ADDED DATE:
2014-09-29 06:49:25

TEAM MEMBERS (7) :
Creative Direction: Pradnya Phadke, Branding: Pradnya Phadke, Product and Packaging Design: Pradnya Phadke, Ana Paula Garcia, Illustration: Parul Arora, Photography: Alessandro Fasolo , Account/ Project management: Pradnya Phadke and Production co-ordination and management: Pradnya Phadke and Team

IMAGE CREDITS:
#1: Photographer Alessandro Fasolo, Photo-retouching Pradnya Phadke, Garzisi, 2014. #2: Photographer Alessandro Fasolo, Photo-retouching Pradnya Phadke, Garzisi, 2014. #3: Photographer Alessandro Fasolo, Photo-retouching Pradnya Phadke, Garzisi, 2014. #4: Photographer Alessandro Fasolo, Photo-retouching Pradnya Phadke, Garzisi, 2014. #5: Photographer Alessandro Fasolo, Photo-retouching Pradnya Phadke, Garzisi, 2014.

Visit the following page to learn more: http://www.brandlore.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Brandlore Designs

PROFILE:
Brandlore is a network of packaging and branding professionals. They have a head office is in Milan but most of their designers are based in various other leading cities of the world. With the aim to provide a true international vision, the team creates, compares and analyses the projects on a global level; making Brandlore a good partner for innovative and international projects. Brandlore specialises in building brand identities, packaging and designing small products. With amalgamation of different cultures and years of experience of working on various well known brands, they help their clients understand, adapt and succeed in the face of this change. Their clientele spans from Europe to Asia. But to them Start-ups are the most interesting projects; with clean slates and possibility of creating omnipresent brands of tomorrow.

NOMINATION DETAILS

Garzisi Multifunctional Packaging by Pradnyaa Phadke is a Nominee in Packaging Design Category.

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AWARD DETAILS

Garzisi Multifunctional Packaging by Pradnyaa Phadke is Winner in Packaging Design Category, 2014 - 2015.

· Read the interview with designer Pradnyaa Phadke for design Garzisi here.

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