Cosmetics Line "Restoring" Cosmetics Packaging by Marta Gintere

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DESIGN DETAILS
DESIGN NAME:
Cosmetics Line "Restoring";

PRIMARY FUNCTION:
Cosmetics Packaging

INSPIRATION:
The inspiration for this project was the main component of the product line - kombucha.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project forms a packaging design proposal for the cosmetic company's "Dzintars" new line of products for skin renewal - "Restoring";, using the company's description, social aspects, market segments and packaging industry reports as the theoretical framework base. The main component of the product line - Kombucha black tea ferment - forms a basis for the visual language of the product line.

OPERATION / FLOW / INTERACTION:
Packaging design is the beginning of the product's communication with the consumer and it assures the interest of the buyer in making a purchase. Design should be created so that it has its added value. In this project the main feature is the given surprise moment to consumer when the packaging is opened. As you pull the top box off the bottom the inner orange packaging opens up - revealing the product.

PROJECT DURATION AND LOCATION:
The project started in January 2014 and finished in May 2014

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging was made from Kaskade design paper and Ivory board coated paper, covered with Soft Touch laminte. the cosmetics container models were made from plastic rods that underwent various technical operations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
14 scale models M1:1 for a cosmetics line that includes 15ml, 30ml, 50ml and 200ml containers.

TAGS:
"Dzintars" Ltd., kombucha, packaging design, graphics, typography.

RESEARCH ABSTRACT:
During the development of "Restoring"; several research methods were used to enhance the data quality about the product and the consumer. There were multiple interviews with professionals of the field and a survey was made to deduct information of how people perceived the company "Dzintars" and its products as well as their relationship with the brand itself.

CHALLENGE:
The goal of this project was to emphasize the main component (kombucha) of the product line. From this goal came the greatest creative challange - the attempt to translate kombucha into a visually atractive language.

ADDED DATE:
2014-09-29 02:37:46

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image No 1: Photographer Marcis Gaujenietis, 2014
Image No 2: Photographer Marcis Gaujenietis, 2014
Image No 3: Photographer Marcis Gaujenietis, 2014
Image No 4: Photographer Marcis Gaujenietis, 2014

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Joint stock company „Dzintars”

PROFILE:
The history of the joint stock company „Dzintars”dates back to the 19th century. Today, having walked a long path of development and changes, the company has become one of the largest manufacturers of bio-cosmetics and perfumery in the Baltic states and one of the most stable enterprises in Latvia, having over 600 employees. The quality of performance is certified by international standards and numerous awards. Since 2010 Dzintars manufacturer is licensed with international standard Ecocert that allows to produce organic cosmetics.

NOMINATION DETAILS

Cosmetics Line "restoring"; Cosmetics Packaging by Marta Gintere is a Nominee in Packaging Design Category.

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AWARD DETAILS

Cosmetics Line "restoring"; Cosmetics Packaging by Marta Gintere is Winner in Packaging Design Category, 2014 - 2015.



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