Next Gen Travel Airliner Cabin Interior by China Airlines Next Gen Team

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DESIGN DETAILS
DESIGN NAME:
Next Gen Travel

PRIMARY FUNCTION:
Airliner Cabin Interior

INSPIRATION:
China Airlines' new cabin design incorporates many new elements and is a breakthrough in aesthetics. Indeed, the new interiors strike a delicate balance between classical eastern beauty and modern technology. The new cabins convey the NexGen brand's core message of "Cultural Creativity", "Technology", "Environmental Protection", "Emotional Connection" and "Reliability", in hope to touch the hearts of each passenger with an unparalleled level of services.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The aesthetics of the Song Dynasty, from the pure lines of interior designs to the Ru Kiln celadon service ware, are beautifully presented by dedicated in-flight service for unique perceptions in elegance. The newest China Airlines 777-300ER fleet is a superior aesthetic blend of the Orient and the finest in modern engineering. Interiors are reflective of traditional design infused with modern Asian artistry for exceptional comfort and relaxation on a memorable journey.

OPERATION / FLOW / INTERACTION:
China Airlines' 777-300ERs separated into 3 Classes: Premium Business, Premium Economy & Economy Class. There are 40 seats/full-flat beds in Premium Business Class. Sky Lounge is also available for the premium class where it offers variety of Tea, Coffee, Pastries etc. Premium Economy Class features 62 back-shell seats, making sure personal space will not be intruded. Last but not least, the brand new Economy Class, ALL 256 of them comes with slim design, ensuring enough leg-room to spare.

PROJECT DURATION AND LOCATION:
The Next Gen cabin of the new 777-300ER program kicked off in July 2012 in Taipei China Airlines headquarter along with Boeing and our Designing team. Our very First Boeing 777-300ER with NexGen Cabin is due to deliver in early October 2014 at Boeing delivery center.

PRODUCTION / REALIZATION TECHNOLOGY:
The new Premium Business Class cabin features 180 degree fully reclining seats for the ultimate in flat beds, personal reading and convenience lighting, as well as an 18 inch Personal Entertainment panel. The personal spaces are finished with persimmon wood accents and relaxing cloud patterns in dark blue, a private study for the traveler. Premium Business Class also gives access to Sky Lounge, an innovative unique club space offering a selection of reading material as well as refreshments, full bar and beverages emphasizing international wines, teas and coffees of Taiwan. Premium Economy Class cabin seating is defined with a spacious 39 inch pitch, offering exceptional comfort and privacy in this premier cabin. The many features include specially selected amenity kits, enhanced meal service, and industry leading 12.1 inch Personal Entertainment Touchscreens. Family Couch, newly introduced to Economy Class, is specially provided for travelers with younger children. As needed these exclusive 3-seat blocks convert to a comfortable bed, providing a relaxing space for children and their parents.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Premium Business Class are in 1-2-1 abreast, there are 40 Full Flat bed seats with bed length of 78" long, and seat width of 28" (including arm rests). Premium Economy Class are in 2-4-2 abreast, there are 62 back-shell seats with seat pitch of 39" and seat width of 19". Economy Class is in 3-4-3 abreast, with 256 seats in total, seat pitch of 32" and 17" in width.

TAGS:
China Airlines 777-300ER, Next Gen Travel, Premium Business Class, Sky Lounge, Family Couch, Mood Lighting

RESEARCH ABSTRACT:
The NexGen Travel Cabin design is based on our corporate brand core messages, which consists of 5 key elements in Cultural Creativity, Technology, Environmental Protection, Emotional Connection & Reliability. We have carried out research in collaboration with external consulting firm, which held one on one interview with industrially well-known and respected people, as well as focus group with frequent flyers from different airlines, in searching for what customers really need and the true value of what China Airlines should be.

CHALLENGE:
The 2-year time span that made the design concept of NexGen travel Cabin into a reality is a difficult but rather joyful one. It took numerous discussion sessions between the designers and manufacturers (seats, Sky Lounge, family couch etc.) to come up with plans able to fit the tight schedule as well as the budget control. The greatest challenge came from the air-transportation certification stand point, where the designs were in conflict with acquiring the certification and the technology were limited to overcame the obstacles at times.

ADDED DATE:
2014-09-29 02:34:54

TEAM MEMBERS (4) :
Chief Designer: Ray Chen, Co-designer: Jun-Liang Chen, Co-designer: Viola Chen and Co-designer: Johanna Wang

IMAGE CREDITS:
China Airlines' NexGen Product Team

Visit the following page to learn more: http://www.china-airlines.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
China Airlines

PROFILE:
Founded in 1959, China Airlines is Taiwan’s largest airline with a fleet of 90 aircraft and more than 11,000 employees worldwide. As one of SkyTeam airline alliance’s 20 members, China Airlines offers passengers access to an extensive global network of more than 16,000 daily flights to 1,052 destinations in 177 countries. China Airlines has been named the “Best Airline in North Asia” by U.S.-based Global Traveler magazine. As part of the introduction of the B777-300 fleet, China Airlines will launch next-generation services in 2014 to continue promoting superior aviation safety as well as an eco-friendly, innovative and attentive service that provide travelers with a perfect travel experience.

NOMINATION DETAILS

Next Gen Travel Airliner Cabin Interior by China Airlines Next Gen Team is a Nominee in Hospitality, Recreation, Travel and Tourism Design Category.

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AWARD DETAILS

Next Gen Travel Airliner Cabin Interior by China Airlines Next Gen Team is Winner in Hospitality, Recreation, Travel and Tourism Design Category, 2014 - 2015.



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