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| DESIGN DETAILS |
DESIGN NAME:
Margan-Field Blend
PRIMARY FUNCTION:
Wine label
INSPIRATION:
We looked at luggage tags and letter press typography for inspiration. We wanted the label to have a purity of expression and the tag style fitted this thinking. The label was to have only the most basic and yet critical information on it, as would a luggage tag. We gave the label an aged look to reflect the heritage of this type of grape growing. The information heirarchy was established through both typography and print finishes.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brief: Create a label that reflects the former way of grape growing, growing a number of varietals in the same vineyard, the blend is whatever nature gives that vintage. Our solution: Create a label with an earthy, natural quality using an old style luggage tag visual. The stock, Cotone Bianco Ultra, perfect for its tactile quality. The finishes, embossing and high build varnish used to maximise visual impact. The solution aligns with the brand positioned as innovative in its viticulture.
OPERATION / FLOW / INTERACTION:
There is nothing new about the bottle or its closure, quite the contrary is is very traditional, what is different is the approach to the viticulture that is then reflected in the label design.
PROJECT DURATION AND LOCATION:
The project was started in Sydney, Australia in May 2014 and completed in July 2014.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The image detail was critical to the production of this label. The stock needed to give a sumptuous tactile quality and bulk. Cotone Bianco Ultra was selected for its 100% natural cotton composition as it often has slight variation in tone and appearance which supported the brand proposition of being of nature or natural. The print needed to look natural as well so we avoided using foils but instead kept the colour palette earthy and used white type with clear high build to give us definition and prominence.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The labels were initially digitally printed then moved to offset for finishing and die cutting. The stock, Cotone Bianco Ultra 140gsm, gives the label great bulk and durability. The print is CMYK plus one PMS with embossing and high build finishes and die cutting. The front label is 60mm wide and 120mm high, common to both white and red as the bottles are both the same size. The back labels are 64 mm wide and 106mm high.
TAGS:
Wine, wine packaging, beverage packaging, label design, wine label design, wine label packaging
RESEARCH ABSTRACT:
There aren't many field blends currently in the market, so there isn't a strong visual language established. We felt there was an opportunity to explore material usage and illustrative typography and draw on elements from older style labels for the visual direction. We focused on simplicity and clarity of positioning.
CHALLENGE:
The most critical challenge was the short design and production lead time. The project had just an eight week turn around before bottling. This gave little time for the production challenges, one of which was the task of removing the diecut circle of paper from the label at the top when stripping after diecutting.
ADDED DATE:
2014-09-28 20:01:24
TEAM MEMBERS (1) :
IMAGE CREDITS:
Angela Spindler, 2014.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Depot Creative
PROFILE:
We're an award winning agency who believe in the power of design to create effective brands. When it comes to your brand we believe you have two choices; risk the unusual or settle for the ordinary.
From start ups to multinationals we're always seeking to connect with those who share our philosophy that the biggest risk in no risk at all.
We have over 25 years industry experience and our core expertise is in packaging design, both structural and packaging. The markets we work in are beverage, kids, housewares, health and beauty.
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| COMMENTS |
| Giulia Esposito |
Comment #1804 on December 24, 2022, 9:28 pm |
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I am thrilled to have come across the work "Margan-Field Blend" by Angela Spindler. The packaging design is truly a work of art, as it captures the essence of the product with its creative graphics and colors. It is cleverly designed to communicate the taste of the wine in a visually appealing way. I am impressed by the thoughtfulness and attention to detail put into the design of this wine label. I am sure it will be a delight to see it in the shelves of wine stores. Congratulations to Angela Spindler for winning the A' Design Award for this work!
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| Elisabeth Clark |
Comment #26298 on January 3, 2023, 8:17 am |
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I'm truly impressed with Angela Spindler's Margan-Field Blend for its unique blend of tactile design elements and old style typography. The materials used, such as Cotone Bianco Ultra, perfectly reflect the brand's innovative viticulture and the high build varnish adds to the label's earthy, natural quality. The luggage tag visual and aged look works together to create a label that is simple yet elegant, effectively conveying all the necessary information. It's clear that a lot of research and thought has gone into creating this label and it is deserving of the A' Design Award.
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| Mark Allen |
Comment #27357 on January 3, 2023, 8:38 am |
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This award-winning work is a great example of how minimalistic design can be used to create powerful visuals. The use of typography and print finishes gives the label a unique earthy, natural quality. The choice of material and colour palette works perfectly to reflect the brand's heritage and innovative viticulture. This is a great example of how creativity and attention to detail can come together to create a successful packaging design.
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