Men's Grooming Gift Set
The inspiration for the design comes from the volcanic extrusive igneous rock obsidian. The volcano and the raw stone harmonize to reflect the inner strength of man.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Obsidia, a male luxury grooming product line will launch a gift set at high end department stores. The retail package can be easily and reversibly be transformed into a countertop display presenting its products and their information. Based on surveys, male novel form of information display helps people better understand the function of this products and creates lasting impression that sets it apart from competing brands.
OPERATION / FLOW / INTERACTION:
The unique feature of the package is the diamond shape and the transformative structure, which can be changed from a package for purchasing into a display in a retail scenario with presenting all the products and product information. This feature also provides a surprising, memorable and using experience for users to better understand the function of this gift set.
PROJECT DURATION AND LOCATION:
The project started in March 2014 in New York and finished in May 2014.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
For the sustainability goal of reducing its carbon-footprint in packaging, the gift set package is made primarily from Mirror Card Black paperboard with white and red transfer which to create a luxury and enticing atmosphere.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 230mm x Depth 140mm x Height 170mm
gift box, paper, luxury, original, beauty, male grooming
Extensive market research was conducted to determine the current potential improvements for male grooming packaging. In order to differentiate the design from other packaging and to achieve the transformation from a package for purchasing to a package for display, new ways of thinking were required from scratch.
One of the most difficult parts of the design is coming up with the structure that meets the conceptual creativity, functional viability and the correct athleticism that the brand needed. Furthermore, this package is made primarily from paperboard and the one-piece packaging structure facilitates mass production and transportation.
TEAM MEMBERS (4) :
Simin Li, Shijia Gu, Rong Yan and ChenChen Hu
Simin Li, Shijia Gu, Rong Yan