Obsidia Men's Grooming Gift Set by CSSY |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Obsidia PRIMARY FUNCTION: Men's Grooming Gift Set INSPIRATION: The inspiration for the design comes from the volcanic extrusive igneous rock obsidian. The volcano and the raw stone harmonize to reflect the inner strength of man. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Obsidia, a male luxury grooming product line will launch a gift set at high end department stores. The retail package can be easily and reversibly be transformed into a countertop display presenting its products and their information. Based on surveys, male novel form of information display helps people better understand the function of this products and creates lasting impression that sets it apart from competing brands. OPERATION / FLOW / INTERACTION: The unique feature of the package is the diamond shape and the transformative structure, which can be changed from a package for purchasing into a display in a retail scenario with presenting all the products and product information. This feature also provides a surprising, memorable and using experience for users to better understand the function of this gift set. PROJECT DURATION AND LOCATION: The project started in March 2014 in New York and finished in May 2014. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: For the sustainability goal of reducing its carbon-footprint in packaging, the gift set package is made primarily from Mirror Card Black paperboard with white and red transfer which to create a luxury and enticing atmosphere. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 230mm x Depth 140mm x Height 170mm TAGS: gift box, paper, luxury, original, beauty, male grooming RESEARCH ABSTRACT: Extensive market research was conducted to determine the current potential improvements for male grooming packaging. In order to differentiate the design from other packaging and to achieve the transformation from a package for purchasing to a package for display, new ways of thinking were required from scratch. CHALLENGE: One of the most difficult parts of the design is coming up with the structure that meets the conceptual creativity, functional viability and the correct athleticism that the brand needed. Furthermore, this package is made primarily from paperboard and the one-piece packaging structure facilitates mass production and transportation. ADDED DATE: 2014-09-28 09:34:43 TEAM MEMBERS (4) : Simin Li, Shijia Gu, Rong Yan and ChenChen Hu IMAGE CREDITS: Simin Li, Shijia Gu, Rong Yan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Obsidia PROFILE: Obsidia is a functional manifestation of a clean image. By taking the basic core functionalities of skincare and grooming needs and reaching out to maximize the qualities of both as a single functioning unit. Good design in every product means understanding the needs of every type of man, and applying each function in a unique way to satisfy their grooming needs. Just like its design in image, the functionality is clean and healthy for both the user, and the environment, by use of only natural ingredients in the optimal grooming formula. Users can feel comfortable and confident carrying and applying Obsidia products to their everyday life. |
| AWARD DETAILS | |
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Obsidia Men's Grooming Gift Set by Cssy is Winner in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with CSSY. · Click here to register inorder to view the profile and other works by CSSY. |
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