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| DESIGN DETAILS |
DESIGN NAME:
Fisj
PRIMARY FUNCTION:
Canned Fish Packaging Concept
INSPIRATION:
My motive for creating this project was to create a packaging design solution that would be easily recognisable and that would stand out from its competitors. The inspiration for the final design was gathered while spending time inspecting all kinds of tin can packaging and getting to know the material. I also really wanted to create a product that would make people eat more healthy. The goal is that customers that usually do not buy these kinds of products will stop and look at the cans and want to buy them immediately.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is FISJ Seafoods brand new line of fictional breakfast spreads. Its aim is to simply stand out on the supermarket shelf using bold type treatment and stripped down and easy to understand visuals. Its look is more artisinal, colourful and modern than the present day competition. The container itself is made of tin except for the pull tab which is made of steel to be able to support its symbolic fish hook shape. The "J" in the name and logo mark also allude to a fish hook.
I also unique in the sense that you understand the concept of the package design after just looking at it for a second. Even kids can see that it is a fish on a hook.
OPERATION / FLOW / INTERACTION:
It is basically a normal canned fish package except for the fact that a piece of the pull tab has been eliminated so that it achieves the shape of a fish hook. The graphics on the paper wrapped around the packaging solution depicts a fish hanging from said hook.
PROJECT DURATION AND LOCATION:
August 1st - August 21st 2014. Oslo
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The canister is made of tin while the pull tab is made of re-enforced steel to support its fish hook shape. The wrap around is 250g paper.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The package is dimensions are 105mm tall, 63mm wide, 28mm thick.
TAGS:
Fish, Tin can, Hook, Breakfast spread
RESEARCH ABSTRACT:
For this project a walked countless supermarket isles to see the lay of the land and gather information that would be relevant for the project.
CHALLENGE:
The hardest part about the design process was showing restraint and and letting the minimalist design language speak for it self.
ADDED DATE:
2014-09-28 09:26:40
TEAM MEMBERS (1) :
Simen Wahlqvist
IMAGE CREDITS:
Simen Wahlqvist
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| Visit the following page to learn more: http://simenwahlqvist.dunked.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Simen Wahlqvist
PROFILE:
Fisj is a conceptual brand made in august of 2014 by graphic designer Simen Wahlqvist. It is a brand that makes canned fish spreads for bread. There are 6 differents varieties and tastes and they all share the same visual aesthetics.
The concept for the product came about because of the fact that there are not really that many brands that stick out in this genre of spreads.
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