Harrogate - The Diamond Bottle PET Bottle by Timo Janssen & Alexander Schau

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DESIGN DETAILS
DESIGN NAME:
Harrogate - The Diamond Bottle

PRIMARY FUNCTION:
PET Bottle

INSPIRATION:
Inspired by the classic architecture of Harrogate, the bottle has been designed to be memorable with premium appeal. The bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The Diamond is a symbol of luxury and high quality, the same characteristics the brand Harrogate stands for. The clean, understated artwork and typography on the label supports the high class appeal of the overall product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This striking design has been implemented across the Harrogate Spring family. The objective was to create a distinctive range of bottles with premium appeal, to complement Harrogate’s classic branding. The bottle is functional, yet instantly recognizable. The diamond design creates an attractive cut-glass effect, whilst the rigid lattice provides exceptional strength as well as beauty. Harrogate’s iconic palette of black, white & silver, combines typography from Harrogate’s elegant heyday with subtle Far Eastern background patterns, inspired by the town's illustrious past.

OPERATION / FLOW / INTERACTION:
By proposing a dedicated grip area it is possible to offer the consumer improved handling for drinking and pouring. By distributing the material in a special way, we can stabilize this grip area more than the rest of the bottle. The combination of design and advanced technology ensure excellent stability for the most efficient amount of material used. The diamond cabling creates a lattice which enhances the strength and top-loading ability. The lattice also helps the ‘rebound’ of the bottle, creating a durable bottle which is resistant to ‘dimpling’ and dents.

PROJECT DURATION AND LOCATION:
Project started in September 2013 in Neutraubling, Germany and the last of 14 bottles was finalized in February 2014. The installation of the complete Line at Harrogate, UK, ended May 2014. Following a commissioning phase, production started of the new bottle family.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Harrogate Spring bottle is made of PET. The bottle is blown, filled and labeled in the Krones ErgoBloc, which is state-of-the art machinery within its class. The output is up to 36,000 bottles per hour. Using this machine and utilizing the new bottle design, Harrogate is able to produce efficiently and sustainably. In addition, the ergonomics of the bottle (e.g. opening and pouring) have been optimized by implementing special grip features. This hugely effective design coupled with advanced bottling technology produces a ’right-weighted’ bottle. A light-weight bottle, whose stability and handling remains uncompromised.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Geometric details regarding to the 500 ml bottle: Overall height: 217,5mm Diameter: 64,5mm Label Area: 41mm Diameter of pinch: 52mm Weight range for whole bottle family: between 13,5g and 37,5g Neck finish Bericap 1881

TAGS:
Harrogate, Krones, Diamond Bottle, Premium Bottle, Spring Water, Water Brands

RESEARCH ABSTRACT:
-Krones DesignTeam: We made European wide market research on bottles. The research objectives were to review existing bottles and concepts in the market. We used our internal database and local research in UK as a methodology and as a research and collection tool. -Harrogate Spring Water Marketing Team: Type of Research – Market research European wide Research Objectives – Review of existing bottles and concepts Methodology – internal Database and local research in UK Data Collection and Research Tools Used - internal Database and local research in UK Participants or Experiments – Omnibus research, 2,000 participants. Results – Consumer perception as Classic, Premium, Authentic Insights and Impacts - – Customer feedback has been extremely positive and has already helped secure new business.

CHALLENGE:
After the decision to work further on the diamond design elements, the Krones team had to solve the multiple challenges of a modern high speed beverage line. The bottles had to be lighter (for environmental reasons), but at the same time, there is a need for a premium appearance and stable handling. Having the diamond structure on the bottle and inner pressure of the CO2 (natural content of spring water) was the second challenge. The pressure tries to soften all sharp edges and lines. By using special geometrics, the diamond structure remains at even high content of CO2 very present and still visible.

ADDED DATE:
2014-09-26 10:39:15

TEAM MEMBERS (3) :
Krones Design Team:, Timo Janssen & Alexander Schau and

IMAGE CREDITS:
Image #1: Photographer – David Lindsey – 2014
Image #2: Photographer – David Lindsey – 2014
Image #3: Photographer – David Lindsey – 2014
Image #4: Photographer – Packshot Factory – 2014
Image #5: Photographer – Krones – 2014

Visit the following page to learn more: http://harrogatespring.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Engineering & Design Krones AG. Customer: Harrogate Spring Water

PROFILE:
Krones AG. The Krones Group, headquartered in Neutraubling, Germany, plans, develops and manufactures machines and complete lines for the fields of process, filling and packaging technology. The company’s product portfolio is rounded off by corporate capabilities in intralogistics, information technology, factory planning, and in-house valve manufacture. Every day, millions of bottles, cans, and special-shaped containers are handled on lines from Krones, particularly in breweries, the soft-drinks sector and at producers of still or sparkling wines and spirits, but also in the food and luxury-goods industries, plus the chemical, cosmetics and pharmaceutical industries. Since being founded in 1951, Krones has become far more than a traditional-style machinery and line manufacturer: it has evolved into an all-round vendor for its clients. Mechanical engineering, line expertise, process engineering, microbiology and information technology have here been harmoniously integrated for optimum synergies. Nowadays, Krones is synonymous with holistic “systems engineering”. Krones’ success is based on some few but crucial strategies: specialised knowledge of mechanical engineering and the customer sectors involved, a technical lead over its competitors driven by continuingly high expenditure on research and development, production facilities featuring state-of-the-art equipment operating to the most stringent of quality standards, backed up by worldwide 24/7 service support, and most especially by the skills of its highly motivated staff. More than 3,150 full and utility patents bear witness to the company’s innovative potential. Worldwide, the group employs 12,285 people. About 90 per cent of the machines produced are sold abroad. Consolidated sales in 2013 totalled 2.816 billion euros. The group includes not only Krones AG (M-DAX), but also the subsidiary Kosme (machines for the low output range) and approximately 80 sales and service support companies. Krones’ product portfolio covers the following fields: Stretch blow-moulding technology Filling and closing technology Aseptic filling Labelling and dressing technology Inspection and monitoring technology Cleaning technology, rinsers and pasteurisers Packing and palletising technology Conveyor technology Systems engineering Process technology Intralogistics Brewing technology (Steinecker) Information technology Intralogistics PET recycling lines Factory planning Valve technology (Evoguard)

NOMINATION DETAILS

Harrogate-The Diamond Bottle Pet Bottle by Timo Janssen & Alexander Schau is a Nominee in Packaging Design Category.

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AWARD DETAILS

Harrogate-The Diamond Bottle Pet Bottle by Timo Janssen & Alexander Schau is Winner in Packaging Design Category, 2014 - 2015.



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