gosh! CordBox Cable Management by Ryan Xie

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DESIGN DETAILS
DESIGN NAME:
gosh! CordBox

PRIMARY FUNCTION:
Cable Management

INSPIRATION:
All cable management boxes in the market are constructed as a full box container with minimalistic design element. And they are likely to end up underneath your table and tucked away at some corners. All too ‘plasticky’ and rigid. Though it performs the basic function of hiding messy cables and sockets, it didn't address the problems from the consumers, retailers and distributors and supply chain perspective. We want to address all these short comings and re-design a product that fully takes care of these issues.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The CordBox took into consideration 3 major perspectives coming from consumers, retailers and distributors. From consumers’ perspective, cable box need not be sitting underneath the desk nor tucked at one corner. It should be a piece of accessory that could be proudly displayed on their desk and easily accessed. We chose a metallic finish ABS plastic to give it an expensive aluminium crafted feel. This is wrapped with soft touch faux leather to give the design some soft and luxurious element but retaining the sturdiness of a box. For Retailers, the biggest problem is always with merchandising space. By designing a box that is collapsable and easily installed, more than half the retail merchandise space can be saved. For Distributors, shipping cost constitutes a major cost to the landed product. Instead of shipping the same 1 box size, they can ship 3 boxes given the amount of space saved with our collapsable design. In short, the unique features of the CordBox is 1. Collapsable design 2. Easily 3 step installation 3. Flat Packed. Benefiting Retailers in merchandising space management and distributor shipping cost. 4. Premium and luxurious finishing 5. Easy accessed and dismantable

OPERATION / FLOW / INTERACTION:
The CordBox is assembled in 3 simple steps. Fold the 4 joint panels, snap each end of the box with the side covers. Extension plugs is easily accessible from the top flip lit magnetic cover.

PROJECT DURATION AND LOCATION:
The project started in January 2014 in Singapore and finished in August 2014. Will be exhibited in Berlin IFA 2014.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Cordbox is made up of 3 different mold for it's component. It consist of the 3 different types of panels that is used and adjoint with leather for connecting the panels. The choice of material used for the 3 parts were made out of fireproof grade ABS for its temperature resistance in order to house power plug adapters . They are injection through a 4 sided mold and finished with metallic spray and brush aluminium lines to give it a premium look with the contrast to the leather.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension: 350 x 143 x 143 mm Features: - Collapsible Flat Pack - Leather Wrap with Metallic Finish - Constructed with Fireproof ABS - Easy Access to Power Strip

TAGS:
Power strip, Desktop, Accessories, Leather, Box, Flat pack

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-08-29 20:07:28

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ryan Xie, 2014.

Visit the following page to learn more: http://www.whygosh.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Gosh!

PROFILE:
Gosh! is a brand created and wholly owned by Appcessory, a passionate IT accessories company. Appcessory own brands and manufacture products people desire. The foundation of this passion comes from understanding that the pleasure of having a smart phone, laptop or any other electronic products doesn't end just by owning it. It is about 'accessorising', and scaling up the experience, and that's the business. Gosh! aspires to reinvent and recreate every moment you have with your toys by designing accessories that are not just premium in quality, unique yet affordable, thoughtful and reliable all at the same time. This does seem like a tall order, but we are not going to buy our products, we can't expect you to.

NOMINATION DETAILS

Gosh! Cordbox Cable Management by Ryan Xie is a Nominee in Furniture, Decorative Items and Homeware Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Gosh! Cordbox Cable Management by Ryan Xie is Winner in Furniture, Decorative Items and Homeware Design Category, 2014 - 2015.



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