3M PTL Kit Educational Kit by Lawrens Tan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 3M PTL Kit PRIMARY FUNCTION: Educational Kit INSPIRATION: By creating a small kit and placing in the elements of a fun yet educational design creates excitement in both the buyer and the product. The kit is interactive throughout and yet contemporary. The information can be easily replaced. The main idea was to get the audience into entering and exploring the world of 3M Polarizing Light anti-glare world where children can study and play at the same time. The icons of rainbows are used to create the playfulness of the folder. And the child can make the folder exclusive to themselves by writing their name on it and be proud to show it to their friends, together with the 3M Protects My Eyes badge. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This kit is exclusively given out to the children who purchases a 3M Polarizing Light. It is catered to children, educating them about eye care tips, about how 3M Polarizing Light technology helps them protect their eyes. In the kit are loose sheets of information about the products and their characteristics which makes it contemporary. In the cover the child can write their names on the yellow tag. This will reinforce the idea of "3M Polarizing Light protects "Child's name" eyes, giving them and their parents the assurance of the lamp's effectiveness. To further boost the entire idea, a badge design is given out to the child purchasing the lamp. It acts as an exclusive item, where they can place on their bags and tell their friends about choosing the right lamp. In turn, it will create the urge for the audience to find out more about the product itself. OPERATION / FLOW / INTERACTION: The audience will receive the folder and the important factor is to make it exclusive. It acts like the 'certificate� PROJECT DURATION AND LOCATION: This project started in February 2014 and ended in June 2014. FITS BEST INTO CATEGORY: Idea and Conceptual Design |
PRODUCTION / REALIZATION TECHNOLOGY: Inspired by the very idea of a checkup file, we modified it into a fu and interactive kit that not only educates but provide a sense of ownership to the child. Fun illustrations are used to bring out the style of a happy world. Furthermore a badge design is conceptualised to cater to the kids where they can use to pin on their favourite bags, clothes or fabric so they can share it with their friends. SPECIFICATIONS / TECHNICAL PROPERTIES: The kit design measures 158mm (w) x 210mm (h), full colour printing with a die cut flap in the inside. The leaflet inside is of A5 size. The badge design measures 58mm in diameter. TAGS: #3MPolarizingLight #3mprotectsmyeyes #antiglareexperience RESEARCH ABSTRACT: - CHALLENGE: The challenge here was how to establish a sense of ownership. How to capture the attention and how can the design influence others to become curious. How can it evoke the urge to find out more? The solution was simple. The idea was to make the folder customisable. It had to be attractive so the child will be drawn to it instantly. The audience can write their names and own the folder design as though the lamp belongs to them. Next the influence was to create a hype. The child can wear the badge and boast about their parent's foresight to get them the best lamp that truly cares for their eyes. In turn, the badge would be a tool to their friends in asking more about the lamp through their parents. ADDED DATE: 2014-07-25 04:40:10 TEAM MEMBERS (2) : Creative Director: Lawrens Tan and Designer: Phoebe Chang IMAGE CREDITS: Photography: Watson Lau Printer: Grenadier Press Pte Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 3M Polarizing Light Singapore PROFILE: 3M™ Polarizing Light reduces glare and provides effective illumination. In addition, with high frequency ballasts and safety features, you can be assured of optimal lighting for your reading purposes. 3M patented Polarizing Light Filter Technology is capable of solving this problem. The polarizing filter featured in the table lamps allows only comfortable light to pass through and converts all bad light into comfortable light, thereby reducing the amount of glare reflected on reading surface. |
| AWARD DETAILS | |
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3m Ptl Kit Educational Kit by Lawrens Tan is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Lawrens Tan. · Click here to register inorder to view the profile and other works by Lawrens Tan. |
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