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| DESIGN DETAILS |
DESIGN NAME:
Yishouyuan
PRIMARY FUNCTION:
Package
INSPIRATION:
The bottle design is inspired by the dripping honey. The bottom line of the honey bottle resembles the shape of dripping honey, which makes the bottle look different and novel.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Health & Love (Chinese name Yishouyuan) is a honey brand. We emphasized on the modern Chinese health-keeping concept on the package: health and love. The modern health-keeping concept and packaging design improve the brand image, giving the customers brand new perceptions, which is more attractive to young clients. The bottom line of the honey bottle resembles the shape of dripping honey, which makes the bottle look different and novel. And the structure of the cap keeps the bottle clean.
OPERATION / FLOW / INTERACTION:
With the client we developed the design of the bottle; at the same time we kept talking to the manufacturer about the technology to realize the design.
PROJECT DURATION AND LOCATION:
4 months; Beijing
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
glass bottle with special line that resembles the dripping honey;
Cap with back-flow structure
SPECIFICATIONS / TECHNICAL PROPERTIES:
500ml
TAGS:
Dripping honey, packaging design, Yishouyuan, health keeping
RESEARCH ABSTRACT:
The client wants a modern packaging series that reflects the concept of health keeping. We center the design around nature and modern. From the shape of the bottle, material and technology, label, to the technology to realize the design, we did an all-around research.
CHALLENGE:
The hardest part of this design is the bottle. The honey bottles in the market are almost the same and we intended to design something different. "Dripping honey" is a lively concept but it took time to realize it. However we made it happen in the end.
ADDED DATE:
2014-06-17 04:26:12
TEAM MEMBERS (1) :
Dongdao Team
IMAGE CREDITS:
Dongdao Design Team , 2014.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Dongdao Creative Branding Group
PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.
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