Magic Bubble Animation by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Magic Bubble

PRIMARY FUNCTION:
Animation

INSPIRATION:
Our inspiration comes from the English name and the logo, as bubbles are associated with inspiration and wonder. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. We see images change frequently to reflect this creative variety. All the sound effects are human sounds without any synthetic, digital and instrumental extras. The sound effect of parents’ voices not only show parental love and patience for their children, but also stands for simplicity in life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our inspiration comes from the English name, as bubbles are associated with inspiration and wonder. Based on the core brand concept – ‘limitless imagination’ - we used the shape of a bubble and a simple heart to create the logo. They can also be presented in infinite ways, as shown in the animation video. The video not only presents the brand in various interesting ways, but also shows its application potentials in many aspects of children’s surrounding and activities. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. We see images change frequently to reflect this creative variety. All the sound effects are human sounds without any synthetic, digital and instrumental extras. The sound effect of parents’ voices not only show parental love and patience for their children, but also stands for simplicity in life.

OPERATION / FLOW / INTERACTION:
We work together with the same team who are responsible for the logo design. Keeping one thing in mind: the design is for children, we want to make them think / imagine freely; we want to make them feel happy to be in Magic Bubble, the design went smoothly. The animation was embraced by the children and their parents in the end.

PROJECT DURATION AND LOCATION:
1 month, Beijing

FITS BEST INTO CATEGORY:
Movie and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The designers created different animal images based on the logo. We made the animation in a lovely manner, for the audience are children. The simple yet interesting little video can definitely attract children.

SPECIFICATIONS / TECHNICAL PROPERTIES:
33'

TAGS:
Bubble, animation

RESEARCH ABSTRACT:
We are very clear about the core of this design, so the research is mainly about how to present the lovely concept through simple design within a short time.

CHALLENGE:
The design is suppose to be simple. However how to express the limitless imagination and lovely style through simple design was the biggest challenge.

ADDED DATE:
2014-06-17 03:56:43

TEAM MEMBERS (1) :


IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Magic Bubble Animation by Dongdao Design Team is a Nominee in Movie and Animation Design Category.

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AWARD DETAILS

Magic Bubble Animation by Dongdao Design Team is Winner in Movie and Animation Design Category, 2014 - 2015.



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