Enhancing after sale customer satisfaction and functionality are the most important aspects of this project. In online sales and home delivery food categories, most of the packages have one and only function; carrying the product. Contrary to this, it is targeted to make the box a component of customer experience. From this point of view, a concept is created inspired from tray and table mat figures.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Functionality and visual appeal are combined to increase after sale customer satisfaction. MealBox innovates online sales and home delivery categories in which almost all transfers are made by ordinary cartons. The external part increases visual appeal with its windowed surface and it has an asymmetric oral form to enhance ease of opening. The internal part is designed as a tray and front cover can be also used as table mat. These features provide ease of use and a stylish food presentation.
OPERATION / FLOW / INTERACTION:
The box has two pieces. After delivery, internal part should be gently pulled out of the external one. The box is designed to enable different usages. The part which contains food can be used as a tray or it is possible to use front cover as a table mat. With its stylish appearance, the external part can be also used as a storage box for files, papers, photos etc.
PROJECT DURATION AND LOCATION:
Design process of MealBox started in November 2013 and finished in March 2014 in Istanbul / Turkey.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The design is produced from 350 g bristol board. Offset printing and partial lac are used for graphics.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions of the box are (mm): 240 x 50 x 310 (wxdxh)
Weight: ca. 140 g
box design, packaging design, food packaging, premium, minimalist, paper, original, stylish
Online research was conducted for the project. A lot of examples related to food packaging and different box designs were collected and examined. Latest trends in box design, absolute musts of food packaging, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.
The main challenges of the project are to reflect “modern and urban” image of trademark and prepare a design which can increase after sales satisfaction. Targets of the project are achieved with providing ease of use, a stylish food presentation, distinctive features and minimalist design.
TEAM MEMBERS (1) :
Designer: Musa Çelik
Musa Çelik, 2014