DESIGN NAME: Milk Music
PRIMARY FUNCTION: Mobile Music App (Streaming Radio app).
INSPIRATION: The dial design draws its inspiration from analog, terrestrial radio dials.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Milk's unique, elegant, and easy-to-use dial design helps distinguish it from other mobile music apps. The design features a dial with haptic feedback that users turn to find stations they want to listen.
OPERATION / FLOW / INTERACTION: Users may tap or turn the dial to access 200 stations from a library of over 13 million songs. Music plays instantly as the user turns the dial from station to station. The dial interaction requires much less effort for users to browse music stations, and allows users to discover much more music than they would through typical menu list interactions.
PROJECT DURATION AND LOCATION: The project started in mid-2013, and the app launched March 7, 2014.
FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design
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PRODUCTION / REALIZATION TECHNOLOGY: Milk Music, a Samsung service powered by Slacker, is exclusively for Samsung Galaxy owners and is currently available only in the US. The Milk Music team employed a user-centered design process with design inspiration drawn from terrestrial radio dials. Many different designs were considered in the design process, with variations in visual design, interaction design, and information architecture. The final design was a result of numerous iterations based on extensive user feedback.
SPECIFICATIONS / TECHNICAL PROPERTIES: Milk Music, a Samsung service powered by Slacker, is exclusively for Samsung Galaxy owners and is currently available only in the US.
TAGS: Samsung, Milk, Mobile App, Music, Streaming Radio, Dial, Circle, Circular
RESEARCH ABSTRACT: The Milk Music team employed a user-centered design process with design inspiration drawn from terrestrial radio dials. Many different designs were considered in the design process, with variations in visual design, interaction design, and information architecture. The final design was a result of numerous iterations based on extensive user feedback.
CHALLENGE: The most difficult part of this design activity was designing an interface that's innovative and unique, yet elegant and easier to use than competitors' designs.
ADDED DATE: 2014-03-31 16:06:53
TEAM MEMBERS (24) : Adnan Agboatwalla, Alissa Bell, Hiromi Bratti, Meng Chee, Neil Everette, Stacy Gastelum, Shawn Hwang, Alex Jones, Rachel Kobetz, Willy Lai, Patrick Lim, Jeffrey Lui, Yen Ma, Yiwen Mu, Cleo McMichael, Giulio Pascoli, Samir Safi, Cheryl Sedota, Olchi Skant, Daren Tsui, Maverick Velasco, Devon Wang, Sean Wen and Aline Yu
IMAGE CREDITS: Samsung Milk Music Team, 2013.
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