Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
OPERATION / FLOW / INTERACTION:
The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
PROJECT DURATION AND LOCATION:
Started in 2013, the collection will be expanded with other beverages.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Flexo printing, cold foil, glossy and matt varnish, embossing.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
TEAM MEMBERS (4) :
Asta Kauspedaite (Designer, "Studija CREATA"), Rimas Valeikis (Illustrator), Jurate Paulauskiene (Product development department manager, "Stumbras") and Kestutis Poniskaitis (Designer, "Studija CREATA")