Buckets of Love
For a nominal sum, people can donate a bucket that contains the necessary food items like oil, rice and food to the needy in villages. Because the project name is Buckets of Love, it was filled with a lot of happy emotions: hearts. By doing so it shows a shower of love, where there is something to smile about.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The graphic here plays with the interaction between both the giver and the receiver; where happiness is depicted in both ways. By donating love, there are no returns, it represents the gift of goodwill. To pour out hearts that brings joy gives this logo more soul and interaction with that feel good factor.
OPERATION / FLOW / INTERACTION:
Touches the hearts of the needy by giving them the gift of love. Instead of featuring hands receiving, the gestures of someone pouring the gift of love is shown. An inverted bucket with a smiling face providing love to the needy through the bucket signifies how a little donation can go a long way to making the needy something to smile about.
PROJECT DURATION AND LOCATION:
This project started in Nov 2013 and finished in Feb 2014.
It was used in the Alma Cafe from Feb 2014 onwards.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
The logo measures 200mm x 103mm and it can be used at a minimum size of 52mm x 27mm.
To feature the things in the bucket was not an easy task. It would be too much for the audience to decipher and it would be much too boring. Furthermore if there would be a change for the items, the logo would be easily outdated. To make it work in the emotional sector, it was important to touch the hearts of the donor. Different sketches and ideas were experimented before deciding that it was most ideal to show the bucket pouring. A simple and nice touch to show the visual of shower. Adding the hearts added another dimension and the final touch of a smiling face shows sincerity.
TEAM MEMBERS (3) :
Creative Director: Lawrens Tan, Creative Director: Tan Zi Wei and Designer: Evelyn Michelle Atmaja
Lawrens Tan, Tan Zi Wei, 2013.