METAXA 12 STARS DISPLAY GIFTBOX Display Giftbox by The House of Metaxa

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DESIGN DETAILS
DESIGN NAME:
METAXA 12 STARS DISPLAY GIFTBOX

PRIMARY FUNCTION:
Display Giftbox

INSPIRATION:
METAXA is a gift of choice, and only an outstanding gift box that glorifies the bottle would be fit for METAXA 12 Stars. The midnight blue case is original because of the way it reveals the bottle and displays it on a shelf or on a private bar. The gold background highlights the deep, light reflecting amber color underlining the clarity of the spirit.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
METAXA is celebrated the world over for its unparalleled smoothness. At the very pinnacle of the METAXA Stars Range, stands METAXA 12 Stars, affectionately dubbed as “Smoothness Defined” by aficionados around the planet. Thanks to the long patience and obsessive attention of the Metaxa Master, METAXA 12 Stars sets new standard in aromatic intensity, richness in taste and length in pleasure. Highlights of the Pack - Communicates that the bottle it contains stand at the very pinnacle of the METAXA Stars Range - Features tactile references, such as the embossed logo and the Salamina Warrior emblem which adding valuable aesthetic cues - Doubles as a display unit at the point of sale, hence saving space and materials that are typically required to display product - The backdrop of the bottle inside the box is presented on a curved, golden surface that catches and diffuses ambient light, hence not requiring spotlights on it to be seen and appreciated - The pack can be showcased closed or open - Protects the bottle in transportation

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2014-03-25 14:49:13

TEAM MEMBERS (1) :
The House of Metaxa

IMAGE CREDITS:
The House of Metaxa, 2013.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
The House of Metaxa

PROFILE:
The House of Metaxa was founded by Spyros Metaxa in 1888. Often dubbed ‘smoothest spirit under the Sun,’ METAXA is the blend of aged distillates and fine, live Muscat wine from the Aegean islands. METAXA owes its celebrated smoothness to the intensely aromatic Muscat grapes grown, tended and harvested by hand, under the touch of the Aegean sun. Just like the sun, METAXA instills optimism and positive energy. It injects vitality into moments shared with friends, as well as a smooth caress in more introspective moments. METAXA is Number One in sales value in its category in Global Travel Retail according to IWSR in 2012. Strong in its home market, as well as in Germany, Austria, Russia, Central and Northern Europe, and growing in Western European, Middle East and North American markets, METAXA owes its desirability to its celebrated smoothness, recognised and enjoyed the world over. For more information please visit www.metaxa.com

NOMINATION DETAILS

Metaxa 12 Stars Display Giftbox Display Giftbox by The House of Metaxa is a Nominee in Packaging Design Category.

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AWARD DETAILS

Metaxa 12 Stars Display Giftbox Display Giftbox by The House of Metaxa is Winner in Packaging Design Category, 2013 - 2014.



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