The look and feel of METAXA On Metal combines the universe of the METAXA brand and the specificities of the material.
The metal is shaped in a similar way as in the auto industry, calling extensively on metal-forming techniques, including blanking, shearing, stamping among others.
The finish is in METAXA yellow, blue and white colours and the metal presents a “wax” effect like that of a high-performing automobile.
The signature, brand name and other codes are embossed or debossed giving added textures to the metal.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice.
In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes.
With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid.
For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production.
The metal box is designed in such a way as to use the least possible metal. For example, the top integrates a waving design to avoid other designs that would require a second sheet of metal to ensure proper closure of the top.
METAXA On-metal appeals to the senses, and hints to the multi-sensorial experiences that relate to METAXA.
Highlights of the Design
- The shape of the box allows for no waste of space on shelf or in transportation, as cylindrical boxes would require
- Striking visually magnetic effect with multiple boxes on shelf
- The boxes are reusable, when placed horizontally to form the alcoves of a cellar
- The material is 100% recyclable
- Optimized for quantity of metal used
- Protects the bottle in transportation
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Metal box - various varnishes
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
The House of Metaxa