METAXA ON-METAL Packaging Design by The House of Metaxa

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DESIGN DETAILS
DESIGN NAME:
METAXA ON-METAL

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
The look and feel of METAXA On Metal combines the universe of the METAXA brand and the specificities of the material. The metal is shaped in a similar way as in the auto industry, calling extensively on metal-forming techniques, including blanking, shearing, stamping among others. The finish is in METAXA yellow, blue and white colours and the metal presents a “wax” effect like that of a high-performing automobile. The signature, brand name and other codes are embossed or debossed giving added textures to the metal.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun and is often a gift of choice. In the premium spirits industry, gift boxes are often made of metal, most commonly in rectangular or cylindrical shapes. With METAXA On-Metal, the House of METAXA creates a metal showcase that is both curved and smooth, in an unusual shape, to echo the smoothness of the liquid. For this striking metal box, inspiration did not come from the metal box industry, but rather from metal techniques and finishes used in automobile production. The metal box is designed in such a way as to use the least possible metal. For example, the top integrates a waving design to avoid other designs that would require a second sheet of metal to ensure proper closure of the top. METAXA On-metal appeals to the senses, and hints to the multi-sensorial experiences that relate to METAXA. Highlights of the Design - The shape of the box allows for no waste of space on shelf or in transportation, as cylindrical boxes would require - Striking visually magnetic effect with multiple boxes on shelf - The boxes are reusable, when placed horizontally to form the alcoves of a cellar - The material is 100% recyclable - Optimized for quantity of metal used - Protects the bottle in transportation

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Metal box - various varnishes

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
metaxa,on-metal,aegean,muscat

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2014-03-25 14:33:42

TEAM MEMBERS (1) :
The House of Metaxa

IMAGE CREDITS:
Nicolas Lobet

Visit the following page to learn more: http://www.metaxa.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
The House of Metaxa

PROFILE:
The House of Metaxa was founded by Spyros Metaxa in 1888. Often dubbed ‘smoothest spirit under the Sun,’ METAXA is the blend of aged distillates and fine, live Muscat wine from the Aegean islands. METAXA owes its celebrated smoothness to the intensely aromatic Muscat grapes grown, tended and harvested by hand, under the touch of the Aegean sun. Just like the sun, METAXA instills optimism and positive energy. It injects vitality into moments shared with friends, as well as a smooth caress in more introspective moments. METAXA is Number One in sales value in its category in Global Travel Retail according to IWSR in 2012. Strong in its home market, as well as in Germany, Austria, Russia, Central and Northern Europe, and growing in Western European, Middle East and North American markets, METAXA owes its desirability to its celebrated smoothness, recognised and enjoyed the world over. For more information please visit www.metaxa.com

NOMINATION DETAILS

Metaxa On-Metal Packaging Design by The House of Metaxa is a Nominee in Packaging Design Category.

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AWARD DETAILS

Metaxa On-Metal Packaging Design by The House of Metaxa is Winner in Packaging Design Category, 2013 - 2014.



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