Eclipse Travel Around the World Edition Summer Edition Mints by Interbrand Shanghai Consumer Brand Team

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DESIGN DETAILS
DESIGN NAME:
Eclipse Travel Around the World Edition

PRIMARY FUNCTION:
Summer Edition Mints

INSPIRATION:
The concept of Travel Around the World serves to create intimate and life long memories. We took travel destinations, and developed graphics based on their most memorable and recognizable points. To capture each city’s heartwarming essence, we used modes of transportation that are authentic to each location to create a story around the lesser known and more personal secrets of the city that only those who truly have or truly want to explore can appreciate.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The collection demonstrates transportation and landmarks that are authentic to different travel destinations with simple yet modern illustrations. Emotional attachment with brand is created through authentic story and capture experiences of little things that people can relate to.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Started in October 2012 and ended in January 2013 in Shanghai, Launched in Hong Kong Summer 2013. It resulted in an immediate 20% sales growth in the launch period.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Aluminium tin

SPECIFICATIONS / TECHNICAL PROPERTIES:
L76 mm x W40mm x H22mm 34g

TAGS:
Interbrand, Wrigley, Eclipse, Summer Edition, Travel around the World, Mints

RESEARCH ABSTRACT:
-

CHALLENGE:
Eclipse Summer Edition line works to help the brand maintain its momentum as the best-selling brand in pressed mints in Hong Kong. Year after year, these lines drove the business through unique and attractive designs. For this new design, Interbrand was challenged to create packaging that would continue this trend of revitalization in a way to promote collection and engagement with the brand.

ADDED DATE:
2014-03-20 01:42:04

TEAM MEMBERS (5) :
Executive Creative Director René Chen, Associate Creative Director Yolanda Tang, Implementation Stella Zhuang, Client Manager Rachel Zhao and Motion & Artwork Aaron Wan

IMAGE CREDITS:
Interbrand Shanghai, 2014

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wrigley

PROFILE:
With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated.

NOMINATION DETAILS

Eclipse Travel Around The World Edition Summer Edition Mints by Interbrand Shanghai Consumer Brand Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Eclipse Travel Around The World Edition Summer Edition Mints by Interbrand Shanghai Consumer Brand Team is Winner in Packaging Design Category, 2013 - 2014.



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