MOOD breakfast set Kettle, Coffee and Tea Machine, Toaster by Vestel ID Team

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DESIGN DETAILS
DESIGN NAME:
MOOD breakfast set

PRIMARY FUNCTION:
Kettle, Coffee and Tea Machine, Toaster

INSPIRATION:
The core idea of design line MOOD is creating skin-type body concept applied to all members of the design line. Besides its natural advantages of form, the skin type gives opportunity to customize the line. Main body of the products in the line consists of 3 pieces. First of them is the inner part which holds the inner mechanism, other two pieces are cosmetic parts that cover the inner part from opposite corners.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The bold and modern design of MOOD breakfast set, including filter coffee machine, kettle, toaster and tea maker brings the sporty skin-type style to the modern kitchens. On each product skin-type cosmetic parts cover the main functional body, which resulted as a wide range of color and accent combinations allows people to match their set with their décor. This affordable range of products is designed for daily use, with basic reliable functionality.

OPERATION / FLOW / INTERACTION:
All brunch set provides all technological requirements of the product range in small domestic appliances.

PROJECT DURATION AND LOCATION:
The project started in August 2012 in R&D Manisa and finished in July 2013 in VestelManisa, and was exhibited in IFA, Berlin on September 2013.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
Main body of each product in the line consists of three pieces. First of them is the inner part which holds functional parts and mechanism. And other two pieces are skin-type cosmetic parts that cover the inner part from opposite corners. The opening between skin covers is a natural indicator. For the products having water tank, the main material of the body is glass. All the function buttons and info-screens are positioned on the handle of units.

SPECIFICATIONS / TECHNICAL PROPERTIES:
MOOD Kettle : Width mm x Depth mm x Height : 237 x 177 x 226 MOOD Coffee machine: Width mm x Depth mm x Height : 365 x 237 x 278 MOOD Tea Maker: Width mm x Depth mm x Height : 255 x 191 x 344 MOOD Toaster: Width mm x Depth mm x Height : 292 x 183 x 163

TAGS:
Brunch set, kettle, tea maker, coffee maker, toaster, exclusive, icon

RESEARCH ABSTRACT:
The whole process is a combination of concept design and strategy development phases. • Understanding the products of Brunch set – individually • Concept creation based on individual observation of the market and trends – individually (retrospective) • Brand and Field benchmark for identifying the limitations and requirements of two various markets • Search for brand characteristics on products (semiology – design element) • Concept creation according to the brand - vision • Styling for ODM market

CHALLENGE:
New investment is planned on creating brand identity and design language in developing sector of small kitchen appliances for Vestel Brand in domestic market and its clients in European market. Current Situation The strategic management of small kitchen appliances for domestic market is finding and matching products from original design manufacturer in China.

ADDED DATE:
2014-03-18 06:18:29

TEAM MEMBERS (5) :
Elif Altay, Engin Akbaba, Itir Tumerdem, Burak Emre Altinordu and VESTEL ID Team

IMAGE CREDITS:
Vestel ID Team, 2013.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Vestel Electronics

PROFILE:
Vestel Group is comprised of 29 companies operating in manufacturing, software and technology development, marketing, and distribution fields in the consumer electronics, household appliances, multimedia communication, LED lighting, and defence industries with € 5 billion turnover. Vestel was founded and started operation in 1984. The company joined the Zorlu Group in 1994, and since then it has continuously been increasing its production capacity, export activity, and market share.

NOMINATION DETAILS

Mood Breakfast Set Kettle, Coffee and Tea MacHine, Toaster by Vestel Id Team is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Mood Breakfast Set Kettle, Coffee and Tea MacHine, Toaster by Vestel Id Team is Winner in Home Appliances Design Category, 2013 - 2014.



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